Ansira has promoted Catie Cryder to Chief Media Officer, strengthening its leadership as the company continues to expand its media, technology, and customer experience capabilities. The announcement reflects Ansira’s growing focus on delivering more connected marketing solutions through its full-funnel activation strategy.
In her expanded role, Cryder will report to Chief Operating Officer Oded Benyo and continue leading the company’s media and experience platform teams. Her responsibilities will include media strategy, operations and buying, owned and earned media, aggregate media, and the technology supporting scalable campaign delivery.
Cryder joined Ansira in 2022 as Executive Vice President of Media. During her tenure, she has helped navigate organizational changes while maintaining stability and continuity across her teams. Earlier in 2026, she also assumed leadership of the experience platform team, bringing additional capabilities under her management.
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Ansira CEO Paul Tibbitt highlighted Cryder’s understanding of client requirements, business strategy, and team development as important strengths behind the appointment. He noted that her leadership would help advance the company’s media capabilities and drive innovation for clients.
Cryder has also encouraged practical adoption of artificial intelligence within her teams, focusing on improving operational efficiency and supporting employee development. Her expanded responsibilities come as media, technology, and customer experience increasingly converge, creating opportunities for more integrated marketing strategies.
Commenting on her new position, Cryder said, “This is an exciting moment to take on this role with media, technology, and client experience converging in meaningful ways.”
The appointment highlights the growing importance of integrated media capabilities as businesses seek more connected and measurable marketing outcomes. With Cryder leading its media and experience platforms, Ansira aims to simplify campaign execution, strengthen client experiences, and deliver greater value to brands and their partners.
