Advertising and Sales

Canto Launches Global Assistant to Bring Agentic AI to Brand Content Operations

The new solution brings automated content readiness and AI asset distribution into Canto’s platform; brands can get approved content to every audience and know...

Advertising and Sales

Keana Alam Appoints OpenAI’s Global Ads Solutions Team

Keana Alam has joined OpenAI’s Global Ads Solutions team after spending 10.5 years at Snap, marking a new chapter in her career as AI...

Advertising and Sales

Velocitas Appoints Latiffe Ghanem as Chief Operating Officer

Velocitas, a Miami-based integrated marketing and public relations agency, has appointed Latiffe “Lati” Ghanem as Chief Operating Officer (COO) to strengthen client relationships, improve...

Advertising and Sales

Backstory Appoints Shilpa Varma as Chief Technology Officer

Backstory has appointed Shilpa Varma as Chief Technology Officer (CTO) to lead its engineering organization and guide the technical strategy behind its AI-powered revenue...

Advertising and Sales

The End of Fragmented Analytics: How Fospha’s Unified Measurement System Is Redefining Digital Marketing

In an era where customer acquisition channels multiply by the month, marketing leaders face a silent crisis: data fragmenting faster than budgets can adapt....

Advertising and Sales

AI Bots Mimicking Human Users: The New Face of Advertising Fraud

Fraudsters are constantly developing their tactics, with their latest trick attempting to disguise themselves as your best-performing user. By using AI-powered bots, they’re slipping...

Advertising and Sales

Amy Flaskett Joins OpenAI’s Ads Solutions Team

Amy Flaskett has joined OpenAI’s Go-to-Market team for Ads Solutions, taking on a role within the company’s founding London team working on ChatGPT Ads. Flaskett...

Advertising and Sales

Kalpesh Patankar Returns to Publicis as Leo Constellation Gulf Chief Creative Officer

Publicis Groupe Middle East has appointed Kalpesh Patankar as Chief Creative Officer of Leo Constellation Gulf, bringing him back to the group to lead...

Advertising and Sales

R/GA Appoints Sadie Thoma as Global Chief Business Officer

R/GA has appointed Sadie Thoma as its first-ever Global Chief Business Officer, creating a new leadership role as the creative innovation company expands its...

Advertising and Sales

Rohan Chincholi Takes Charge as Chief Client and AI Officer at Havas Media Network India

Havas Media Network India has elevated Rohan Chincholi to the newly expanded role of Chief Client and AI Officer, bringing client leadership and artificial...