Thursday, April 18, 2024

Advertising and Sales

Machine Learning in Advertising
Marketers aim to present the perfect product to the ideal consumer precisely when they're poised to make a purchase. Over time, marketers' capacity to achieve this goal and pinpoint increasingly specific customer segments has expanded tremendously. In today’s world where AI is increasingly garnering attention, machine learning in advertising...
Hypermedia
Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel's prestigious communities and assets, including...
Eulerity
Eulerity's All-in-One Platform Elevates Marketing Automation with AI Innovation and Strategic Industry-Wide Partnerships In a decisive move that reinforces its leadership in the digital marketing sector, Eulerity is proud to announce a series of significant updates and enhancements to its acclaimed marketing automation platform. These strategic upgrades not only highlight...
AppLovin
New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity AppLovin, the leading marketing technology platform, released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report...
Zefr
Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer. With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to leverage advanced ML and AI techniques to meet the core needs of...
transcosmos
transcosmos inc. hereby announces that the company has developed Translingo SMART, a machine translation tool powered by generative AI (Gen AI), and released multilingual chat services. With Translingo SMART, businesses can now support their customers in as many as 15 languages (as of January 2024) without any bilingual agents. transcosmos has developed...
Conexiom
Manufacturers and distributors can now boost customer satisfaction and profitability for nearly all customers with PO-backed orders – without forcing changes in how they buy. Conexiom, the leading Sales Order Automation SaaS provider, is excited to announce the availability of its next generation AI platform with major advances in the...
Pudu Robotics
Pudu Robotics, the global leader in commercial service robotics, launched KettyBot Pro, the next generation of its industry-leading delivery and reception robot. Enhancements in the new generation include immersive engagement and personalized advertising, cutting-edge cameras that allow for navigating even narrower passageways, first-of-its-kind smart tray inspection based on visual...
Zilliant
Additions reflect Zilliant’s commitment to growing its partner ecosystem and building a product suite to help solve emerging and future challenges for manufacturers and distributors Zilliant, the leader in pricing, announced it has expanded its leadership team with two seasoned executives: Chief Technology Officer Adi Kavaler and Senior Vice President...
Regie.ai
Regie.ai, a pioneer in leveraging artificial intelligence (AI) for B2B, announced that Sales Auto-Pilot, a revolutionary add-on to their AI-powered prospecting platform, is Generally Available to the market. This cutting-edge technology is set to redefine prospecting, making it easier for businesses and better for buyers. Prospecting for enterprise sales teams...