Wednesday, May 8, 2024

Advertising and Sales

Qualified
Qualified, the PipelineAI platform, announced Piper, the AI SDR. Piper works across your entire website, either autonomously or in concert with your existing SDR team, and serves completely bespoke selling experiences designed to generate pipeline. This breakthrough AI technology is designed to help B2B marketers grow their pipeline generation...
Provus
Provus, a leading provider of AI-powered services CPQ solutions, announced that Trace3, an elite technology consultancy that provides IT strategy, solutions, and services, has selected Provus' platform to transform their quoting process and enhance customer engagement. Trace3 Optimizes Quoting with Provus' AI-powered SolutionAs part of a company-wide initiative focused on...
People.ai
People.ai, the category leader in enterprise sales productivity and AI solutions, announced the appointment of Linda Simovic as EVP and Chief Product Officer. Simovic joins the company from People.ai's strategic partner Microsoft, where she was Chief Product Officer of Customer Engagement Apps. While there, she led an initiative to enable AI...
Ad Creative
In today's busy online world, getting people's attention is tough for marketers. Recent studies show that the average person's attention span is just 8.25 seconds. With so much competition, businesses need to find ways to stand out and connect with their target customers. That's where ad creatives come in—they...
Insite AI
The offering demystifies data platforms such as Walmart Luminate™ and revolutionizes how CPGs use AI to build efficient strategies to reach customer segments Insite AI, a leading AI-enabled category and revenue growth partner for consumer brands, has launched a timely solution to serve category leaders — fully explained — shopper...
BoostUp
Leader in AI-Powered Revenue Operations and Intelligence Brings On Sales Tech Veteran to Spearhead Next Phase of Expansion BoostUp, the leader in AI-powered Revenue Operations and Intelligence, announced the appointment of Justin Shriber as Chief Executive Officer (CEO). As CEO, Shriber will guide BoostUp's strategic direction, drive product innovation, and expand...
Machine Learning in Advertising
Marketers aim to present the perfect product to the ideal consumer precisely when they're poised to make a purchase. Over time, marketers' capacity to achieve this goal and pinpoint increasingly specific customer segments has expanded tremendously. In today’s world where AI is increasingly garnering attention, machine learning in advertising...
Hypermedia
Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel's prestigious communities and assets, including...
Eulerity
Eulerity's All-in-One Platform Elevates Marketing Automation with AI Innovation and Strategic Industry-Wide Partnerships In a decisive move that reinforces its leadership in the digital marketing sector, Eulerity is proud to announce a series of significant updates and enhancements to its acclaimed marketing automation platform. These strategic upgrades not only highlight...
AppLovin
New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity AppLovin, the leading marketing technology platform, released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report...