Advertising and Sales

Tacton Launches Intelligence for Product Performance

New configuration-aware commercial intelligence capability connects customer requirements, configuration decisions, and business outcomes to optimize win rates, margin and product strategy. Tacton, a global leader...

Advertising and Sales

Vaudit Unveils TokenAudit for AI Token Billing Recovery

Vaudit, the company building an independent verification layer across AI, cloud and enterprise billing, launched TokenAudit to help companies audit AI bills against contract...

Advertising and Sales

Samba Acquires Bestever AI to Advance Agentic Advertising

Samba, the global leader in media intelligence, announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and...

Advertising and Sales

Mediaocean Launches NIVO AI, Cutting Campaign Launch Time 90%

Mediaocean, the foundational software and AI partner for omnichannel advertising, announced the launch of NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to...

Advertising and Sales

Pitcher and EasyPicky Form Strategic Alliance to Optimize In-Store Performance and CPG Shelf Insights

Pitcher, one of the pioneers when it comes to AI-native sales enablement software for enterprise commercial customers, now has a strategic alliance with EasyPicky,...

Advertising and Sales

OpenAI Begins Testing Ads in ChatGPT to Expand Revenue Streams

Advertising in ChatGPT is being tested by OpenAI for the first time, a big change in how they make money, as the company aims...

Advertising and Sales

PubMatic’s AgenticOS Gains Global Momentum, Redefining AI-Driven Advertising Efficiency

In an announcement, PubMatic stated that its AgenticOS platform is already experiencing "fast and furious" adoption around the world representing "a significant leap" in...

Advertising and Sales

Pitcher Reinvents Sales Readiness with CRM-Integrated Live AI Avatar Roleplay

Pitcher has taken a big step forward in B2B sales enablement by rolling out their fresh application, Pitcher AI Roleplay. This app is a...

Advertising and Sales

AppTweak Introduces AI Agents to Transform ASO and Apple Ads Optimization

AppTweak has announced the launch of a new set of AI Agents that can assist marketers of mobile applications in scaling their App Store...

Advertising and Sales

Koah Raises $20.5 Millions Series A to Scale AI-Native Monetization

Funding for "AdSense for AI" enables developers to monetize high-intent AI conversations without compromising user trust. Koah, which enables contextual advertising natively inside generative AI,...