The traditional marketing funnel did not disappear overnight. It slowly became irrelevant while most businesses were still busy adding another gated eBook or another...
The outbound sales conversation has changed faster than most revenue teams expected. A year ago, the loudest voices were arguing over whether AI would...
Most GTM teams do not have a lead problem. They have a timing problem.
Intent-based GTM using AI signals is a go-to-market approach that identifies,...
For a long time, startups treated hiring like a scoreboard. The bigger the team, the bigger the company looked. Founders announced headcount milestones with...
AI-native companies are sort of built around continuous learning, real time data, and autonomous choices. Meanwhile AI-enabled companies, they just layer AI capabilities onto...
Traditional enterprises are not losing because somebody built a slightly better SaaS product. That explanation is too comfortable. What is actually happening is more...
The AI honeymoon is over. Quietly, and without the dramatic headlines people expected, a growing number of enterprise AI initiatives are being scaled down,...
Most enterprises are not failing at AI because of weak ambition. They are failing because they are stuck between experimentation and execution. One team...