Sunday, December 3, 2023

Martech

HUMAN Security
HUMAN Defense Platform ensures ad inventory offers complete fraud protection on AWS from start to finish reaching real humans across all media channels HUMAN Security, Inc., a digital fraud platform disrupting bot attacks, online fraud and abuse across the buyer's journey, announced that it has achieved the Amazon Web Services (AWS)...
AI in Personalization
AI is making waves in every corner of our lives, from finance to healthcare. It's not just about futuristic robots; AI is already at work, boosting productivity and changing the way we do things with handy tools and automated tasks. As AI becomes a part of our daily routine, it's...
GrowthLoop
GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the...
AI in Customer Service
The AI market is projected to be worth nearly $2 trillion by 2030, with a growing focus on AI in customer service. Modern technology has expanded beyond chatbots for customer service improvement. All this has created a specific use case for AI in customer service. In this fast-paced world, consumer...
AI in Marketing
Life's all about change, right? Well, marketing's no exception. AI marketing, thanks to cool tools like ChatGPT, is shaking things up big time. It's not just a game-changer; it's your secret weapon. With AI marketing, you blend tech magic with customer vibes, getting the lowdown on your customer journey and...
EVERSANA
Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial services to the global life sciences industry, announced it has selected Adobe Firefly for Enterprise to transform its content supply chains with the power of generative...
CivicScience
CivicScience, the leader in real-time consumer insights, announced the release of a generative AI analytics assistant that uniquely solves trust issues surrounding this rapidly expanding technology, making it safe for use in critical business decisions. "GenAI is transforming how corporate leaders get value from data, and the guardrails we've created...
Uniphore
Uniphore, one of the world’s largest AI-native companies, announced a strategic partnership with Workair, the largest cloud communications specialist in Ireland, to bring enterprise AI to Ireland, with a priority placed on Ireland’s world-class contact centres. With deep expertise and a track record of success working with enterprise-scale companies, public...
DataStax
Signs Strategic Collaboration Agreement with AWS to Deliver the Astra DB Vector Database to Customers Building Generative AI Applications DataStax, the company that powers generative AI applications with real-time, scalable data, announced it is deepening its relationship with Amazon Web Services (AWS) through a robust combination of new generative artificial...
Google Cloud
Vertex AI Search for media's recommendations capabilities are now generally available, helping to improve audience experiences Google Cloud announced new Vertex AI Search capabilities that are purpose-built to help media and entertainment companies give audiences more personalized experiences. Recommendations are our first generally available capabilities, providing media companies with generative AI-powered...