Wednesday, May 8, 2024

Marketing and Analytics

Intel
Intel announced the recipients of its prestigious “Intel Partner Alliance Partner of the Year” awards, recognizing 28 outstanding partners in advance of Intel Vision 2024 in Arizona. These awards honor the achievements of member companies within the Intel Partner Alliance, highlighting their utilization of Intel’s latest products and technologies to...
Stensul
Stensul, the Marketing Creation Platform™, is highlighting the synergy between its solution and Adobe GenStudio at Adobe Summit 2024. For businesses seeking to optimize creative production workflows, combining these two solutions accelerates and simplifies the content supply chain. The combination empowers businesses to: Leverage Stensul's intuitive interface, brand guardrails, and collaborative...
Accenture
Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative generative AI models, to help organizations create personalized content at scale and accelerate the transformation of their content supply chains. Accenture...
Klick Health
Klick Health announced Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences organizations quickly optimize their brand strategies and enhance their market competitiveness. Built on top of Klick’s proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharma brand websites, leveraging generative AI to instantly...
Storytelling AI
In a world celebrated by artificial intelligence tools like ChatGPT, Gemini, and much more, the emergence of storytelling AI is not a new thing. AI story generators are renowned for their unique storytelling capabilities. These advanced platforms help writers make detailed plots, develop characters, and tell emotional stories. They're like...
Marketing Automation
Artificial intelligence (AI) continues to strengthen its hold on every industry, especially marketing. The AI technology market is extensive, reaching approximately $200 billion in 2023, and projected to soar to over $1.8 trillion by 2030. Fast-forwarding today AI-powered marketing automation is not an alien concept but a trillion-dollar goldmine....
Salesforce
Salesforce announced the general availability of Tableau Pulse, making it easier for customers to make better, faster decisions with trusted generative AI and analytics. Tableau Pulse is included for free with all Tableau Cloud editions and Embedded Analytics solutions. Why it matters: One of the top challenges for business leaders is finding ways to extract insights from their data....
Cheer
Cheer Holding, Inc., a leading provider of advanced mobile internet infrastructure and platform services, announced the launch of the new Year of the Dragon Edition of CHEERS Telepathy, its cutting-edge, multimodal AI creative platform. This major iteration brings substantial advancements in model architecture, computing power, and content creation capabilities,...
International Data Group
International Data Group, the leading market intelligence and data company, announced that Andrew Hamel has joined the Company as Chief Technology Officer. In this newly created role, Hamel will oversee IDG's integrated product technology functions and teams, and will report directly to Genevieve Juillard, Chief Executive Officer of IDG. As CTO, Hamel...
BrightEdge
BrightEdge, the global leader in organic search, content and digital marketing automation, released new data that highlights how significantly Google’s AI-enabled Search Generative Experience (SGE)—launching soon—will impact companies and their bottom line. According to the data, an estimated 84% of queries on Google Search will be boosted by generative AI. The...