Saturday, July 5, 2025

Marketing and Analytics

Liftoff
AppRefinery delivers real-time insights into engagement strategies and feature trends across over 20 app verticals Liftoff, an AI-enabled growth platform for the mobile app economy, announced the launch of AppRefinery, a first-of-its-kind intelligence platform offering strategic insights into the world's most successful consumer apps. Following the success of GameRefinery, the...
Imre
Agency launches First-in-Kind platform to quickly insert healthcare brands directly into the AI conversation As artificial intelligence (AI) reshapes how consumers search, learn, and make decisions, brands risk being left out of critical conversations-unless they adapt. Imre, a leader in innovative marketing solutions, has cracked the GenAI visibility code with the Imre Conversation...
Knotch
AgentC combines agentic AI and human expertise to optimize content, media, journeys and growth — with verified outputs teams can trust. Knotch - the leading digital optimization platform for Fortune 1000 brands - announces the launch of AgentC™, the Managed AI Service for Marketers. Already in use by top brands like MoneyLion,...
GrowthLoop
Data & Marketing teams can now unite within Snowflake, leveraging OpenAI to activate Growth Agents and drive compounding growth GrowthLoop announced at Snowflake's annual user conference, Snowflake Summit 2025, a deeper integration with Snowflake, the AI Data Cloud company, to leverage Snowflake Cortex AI, Snowflake's fully managed suite of AI services,...
Pyxl
Strategic acquisition combines two established digital agencies, enhancing capabilities and expanding global client service offerings Pyxl, a full-service agency with a 17-year history of serving clients throughout the United States, announced the acquisition of Cobble Hill, an established digital marketing agency with a strong national and international client portfolio. This...
Snowplow
Built for product and engineering teams, Snowplow Signals makes it easy to deliver deep, real-time customer context to apps and AI agents - fueling hyper-personalization and adaptive user experiences Snowplow, the leader in customer data infrastructure, announced the launch of Snowplow Signals, a real-time customer intelligence system that enables companies...
Google Veo 3
In today's world, digital storytelling is key. Brands, educators, and creators gain an edge with the power to create high-quality video content on demand. Google Flow, the tech giant’s leading platform for AI media production, has introduced Veo 3. This new video generation technology will change how we create,...
ODAIA Announces AI-Powered Marketing Orchestration for Pharma
ODAIA announced its entry into the omnichannel marketing orchestration space with a new solution for pharma brand teams to coordinate healthcare professional (HCP) engagement. The company is launching an early access program for pharma companies interested in using and providing feedback on these new features. Together with ODAIA Field, ODAIA...
Scorpion
New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients Scorpion, a leading provider of digital marketing and technology solutions for local businesses, has partnered with ServiceTitan, the top software platform built to power the trades, to introduce Capacity Marketing Engine—an innovative,...
GrowthLoop
Agentic technology transforms marketing into a growth engine, shortening the marketing cycle from months to days GrowthLoop, a pioneer in AI-driven marketing innovation, introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud, designed to accelerate the marketing cycle and drive compound growth. Leveraging agentic AI...