The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy
Zeta Global, the AI-Powered Marketing Cloud, launched the Zeta Economic Index (ZEI), a next-generation indicator of the state of the US economy. Utilizing...
Demandbase, the leader in AI-driven account-based go-to-market (GTM), announced it has launched a new integration that is the first in a series of product development plans with Gong, the leader in revenue intelligence. The integration aims to improve the user experience for Demandbase and Gong customers by enabling sellers...
International Data Group (IDG), the leading market intelligence and data company, announced the appointment of seasoned marketing executive Michelle Boockoff-Bajdek as Chief Marketing Officer (CMO). Boockoff-Bajdek will join the IDG Executive Leadership Team, reporting directly to Genevieve Juillard, Chief Executive Officer of IDG.
Boockoff-Bajdek joins IDG from Skillsoft, where she...
Aprimo, the leader in Digital Asset Management (DAM) and Content Operations, announced the acquisition of Personify XP, a leading content personalization and real-time analytics platform. The addition of Personify XP empowers brands to leverage visitor insights and brand-approved assets directly from the DAM to create personalized digital experiences that increase...
Christian Martinez Joins as US Country Director to Drive Growth and Innovation in AI and WhatsApp Conversational Solutions for Business
Botmaker, the leading chatbot platform with generative AI, announced the addition of Christian Martinez to its management team. As National and Commercial Director in the US, Martinez brings extensive technology, sales and distribution experience to...
Infosys, a global leader in next-generation digital services and consulting, announced the launch of Infosys Aster™ – a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time...
Marketing transformation leader Razorfish, a Publicis Groupe agency, announced the launch of R-Index, a proprietary data solution. In collaboration with Google Cloud, R-Index is built for the future of measurement and on the foundation of adaptable, predictive algorithms, helping to score both brand performance and consumer sentiment across the comprehensive...
The latest release of the Reltio Connected Data Platform expands GenAI capabilities, adds Product and Supplier velocity packs, enhances audience-segmentation capabilities
Reltio, a leader in data unification and management solutions, announced the latest release of the Reltio Connected Data Platform, which further empowers data leaders by enhancing its AI-powered platform...
Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) - a proprietary advancement in Generative Engine Optimization (GEO). This state-of-the-art service is designed to optimize websites for top placement and positioning and to enhance performance in both...
SAS, a global leader in data and AI, is adding new generative AI (GenAI) capabilities to its MarTech solution SAS Customer Intelligence 360.
In a new integration with Amazon Bedrock from Amazon Web Services (AWS), these capabilities help organizations transform data into business insights that enhance business operations to elevate the customer experience.
New...
