Snap Inc., the pioneer in camera technology and creative tools, announced the launch of the Imagine Lens, its first Open Prompt Image Generation Lens. This innovation allows Snapchatters to create, edit, and recreate Snaps simply by entering personalized prompts, and then seamlessly share them with friends, post to their Story, or save for use outside of Snapchat.
Snapchatters engage with Lenses daily to play, explore, and express themselves in unique ways. Over 400 million Snapchatters have interacted with Gen AI Lenses more than 4 billion times, reflecting the growing demand for AI-powered creative experiences.
The Imagine Lens is exclusively available to Lens+ and Snapchat+ Platinum subscribers, offering advanced AI tools that unlock new dimensions of creativity for the Snapchat community. Snap Inc. continues to lead in AI innovation by providing subscribers with more dynamic and personalized ways to engage with visual content.
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How the Imagine Lens Works:
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Lens+ and Snapchat+ Platinum subscribers can locate the Lens at the front of the Carousel or in the Exclusive category.
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Users can select the Lens, tap the caption to edit their prompt, or choose from pre-loaded prompts.
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Once created, Snaps can be shared with friends, posted to Stories, or saved for sharing outside of Snapchat.
The launch of the Imagine Lens underscores Snap Inc.’s commitment to providing innovative, AI-driven tools that empower users to express themselves more creatively than ever before.
