The Marketing Practice (tmp) has promoted Jade Oseman to Vice President, Media Direction, recognizing her contributions to B2B media strategy and client engagement. Oseman announced the promotion through LinkedIn, describing her excitement about taking on the expanded role and continuing to work at the intersection of business strategy, media, and marketing.
In her new position, Oseman will focus on helping clients understand how media can contribute to their business objectives. Her approach emphasizes understanding a client’s business, identifying opportunities where media can make a meaningful difference, and developing strategies that connect marketing activities with measurable business outcomes.
Oseman has been associated with The Marketing Practice, where she has developed experience across B2B media, integrated marketing, and client strategy. Her professional journey includes working with enterprise brands and contributing to campaigns that combine strategic planning, media execution, and account-based marketing.
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She has also shared perspectives on the importance of moving beyond campaign execution toward more strategic media leadership. According to Oseman, successful B2B marketing requires understanding business challenges, building strong client relationships, and ensuring media investments contribute to wider organizational goals.
Her promotion comes at a time when B2B marketing is evolving through data-driven targeting, account-based marketing (ABM), programmatic advertising, and AI-powered marketing technologies. Businesses are increasingly looking for media strategies that reach relevant decision-makers while delivering measurable pipeline and revenue impact.
Oseman’s expanded leadership role reflects the growing importance of strategic media direction in the B2B marketing landscape. As organizations seek stronger connections between marketing investments and business performance, experienced media leaders will play an important role in shaping integrated campaigns and helping brands achieve sustainable growth.
Congratulations to Jade Oseman on her promotion at The Marketing Practice.
