LiveRamp, a leading data collaboration platform, has announced the launch of LiveRamp Agent Builders (LAB). The new partner initiative is designed to expand the network of partner-built artificial intelligence agents integrated into its ecosystem, enabling corporate marketing teams to rapidly scale planning, measurement, activation, and data transformation through specialized AI infrastructure.
In the first pilot run of the program, the businesses enrolled would be able to tap into a wide network of specialized AI systems. Through this framework, the brands would be able to concentrate solely on finding and implementing those tools that best suit their requirements.
Commenting on the program’s strategic vision, Matt Karasick, Chief Product Officer at LiveRamp, stated: “We’re continuing to make it easier for partners to bring agents onto our platform, and with it, unlocking more selection and easier deployment for customers prioritizing value and returns, all while continuing to build neutrality and trust into data collaboration. The closer we get to streamlining every priority marketers have on their agentic buying checklists, the faster we’ll be able to help them drive value from agents, and tap the exponential potential these new tools drive.”
Lowering Technical Barriers to Entry
The introduction of LAB builds upon LiveRamp’s existing framework of hosting AI-powered agents and specialized applications directly within its native Marketplace. By leveraging the program, enterprise marketers can seamlessly deploy advanced agents into existing or net-new marketing workflows via LiveRamp’s centralized environment.
For development partners, the program provides a standardized onboarding track. Engineering teams can utilize LiveRamp’s open application programming interfaces (APIs) and Model Context Protocol (MCP) servers to expose their custom agents directly to LiveRamp’s global customer base.
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Founding Partners and Industry Use Cases
The program launches alongside a group of founding AI partners, featuring specialized analytical tools that are already operational across the LiveRamp platform:
- SemantIQ: Tailored specifically for healthcare and life sciences organizations, this platform introduces AI-native workflows within the LiveRamp Clean Room environment. It enables compliance-minded marketing teams to autonomously construct, evaluate, and activate healthcare provider (HCP) audiences while accelerating media intelligence timelines.
- Newton Research: This developer deploys intelligent analytical agents across disparate data environments including LiveRamp’s Cross-Media Intelligence framework to replace legacy reporting bottlenecks with real-time, unstructured data queries and continuous media optimization insights.
- Akkio: Engineered to eliminate manual handoffs, Akkio provides media operations teams with an integrated, end-to-end agentic workflow. The tool unifies audience discovery, deep statistical analysis, segment creation, and omni-channel programmatic activation within a single system.
- Datalinx: This automation engine focuses on backend data hygiene by completely standardizing, mapping, and maintaining client first-party data products, ensuring continuous accuracy as underlying data architectures evolve.
Collaborator Commentary
Detailing the compliance and efficiency benefits for regulated industries, Manik Khanna, Co-founder & CEO of SemantIQ, noted: “AI agents have the potential to transform how healthcare marketing teams interact with complex media and claims data, but only if they operate within governed, auditable environments. By deploying SemantIQ within the LiveRamp Clean Room, we’re helping teams accelerate speed to insight and make better-informed decisions across audience creation, media analytics, planning, and optimization.”
Highlighting the practical value of cross-platform intelligence, Liz Roche of Albertsons Media Collective added: “LiveRamp has built the infrastructure that makes agentic data collaboration real, and we’re excited to put it into practice with LAB partners like Newton Research. Together, we’re unlocking comprehensive analytics across data environments, turning the full value of Cross-Media Intelligence into insights that inform decisions.”
Emphasizing workflow simplification, Jon Reilly, CEO and Co-founder of Akkio, stated: “Akkio’s and LiveRamp’s partnership gives media teams a faster path from ‘What audience should we target?’ to a segment that’s built, validated, and ready to activate, without the manual handoffs.”
Reflecting on data onboarding precision, Joe Luchs, CEO of Datalinx, remarked: “We’ve produced great results for LiveRamp before, including delivering 99+% data mapping accuracy into Cross-Media Intelligence in minutes, and are excited to contribute as a founding partner in LAB. Datalinx is designed to accelerate that process by automating the preparation, maintenance, and shaping of first-party data products, so customers can launch high-value use cases with LiveRamp’s products as quickly as possible.”
Future Expansion Roadmap
Following the pilot deployment with its Founding Partners, LiveRamp plans to open the LAB initiative to a wider limited-release phase, extending onboarding invitations to additional enterprise marketers and autonomous agent developers globally.
