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Marketing and Analytics

Bluefish Launches Agentic Campaigns to Power AI Optimization Workflows for the Fortune 500

Bluefish, the Agentic Marketing Platform for enterprise brands, announced Agentic Campaigns, an automated workflow tool that enables marketing teams to organically optimize their brand's...
Marketing and Analytics

NIQ Unveils NIQ Cadence: A Compound AI Operating System to Transform Marketing Effectiveness

NIQ, one of the world’s leading authorities on consumer intelligence, launched NIQ Cadence an advanced AI Operating System that will revolutionize how businesses assess...
Marketing and Analytics

LiveRamp Unveils Agentic Partner Program to Accelerate AI Deployments for Enterprise Marketers

LiveRamp, a leading data collaboration platform, has announced the launch of LiveRamp Agent Builders (LAB). The new partner initiative is designed to expand the...
Marketing and Analytics

Acxiom Real ID Integrates Natively with Databricks to Power CustomerLake and AI-Ready Marketing

Enterprise data and technology foundation services provider Acxiom has introduced its Acxiom Real ID™ as a native app on Databricks.The application is currently accessible...
Marketing and Analytics

Pega Unveils Customer Engagement Studio to Revolutionize Marketing Operations via Agentic AI

Pegasystems Inc., a leader in providing AI software solutions for enterprises that deal with mission critical workflows, unveiled its new product – Pega Customer...
Marketing and Analytics

MERGE Launches Automated Data Operations on Google Cloud Marketplace to Help Brands Erase Silos and Fuel Hyper-Personalized AI Insights

MERGE, a leading marketing and technology agency, announced the launch of its Automated Data Operations solution on Google Cloud Marketplace. Designed to shatter data silos, this...
Marketing and Analytics

TraPilot.ai Debuts the World’s First AI-Native SEO Service Platform to Automate Completed Search Growth Outcomes

In a major shift for the digital marketing landscape, TraPilot.ai has officially launched the world's first AI-native SEO service platform, moving beyond standalone, disconnected...
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