Previsible, the AI discovery agency helping enterprise marketing teams turn visibility into growth, announced its acquisition of Improove US, a global SEO firm founded by former Google Search Quality Leader Michael Schwarz.
In its second acquisition this year, Previsible brings together its human-centered AI discovery and content expertise, Internet Marketing Ninjas’ (IMN) leadership in trusted link earning and digital PR, and Improove US’ eCommerce and algorithm innovation to form one of the industry’s most comprehensive and people-first SEO and AI discovery programs.
As AI Overviews (AIO) and Generative Engine Optimization (GEO) reshape how buyers discover brands, Previsible’s AI discovery experts give brands the human and technical depth needed to stay discoverable, credible, and chosen in every emerging search experience. Previsible experts work as an embedded extension of clients’ in-house teams to build authority, visibility, and create best-in-class content.
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“CMOs need a discovery partner that builds brand, demand, and revenue cost-effectively and predictably,” said Jordan Koene, CEO and co-founder of Previsible. “We acquired Improove US’ world-class eCommerce expertise, paired it with the Ninjas’ authority engine, and augmented our content creation practice with AI agents to deliver scale and quality while keeping human insight at the center of everything we do.”
“Improove was founded on innovation using data and algorithm research to give eCommerce brands a measurable edge,” said Lukas Rippitsch, CEO of Improove. “With Previsible, we can expand that edge. Their AI-powered content and analytics platform, combined with IMN’s authority and PR expertise, create a performance engine unlike anything else in SEO.”
Source: Businesswire
