Advertising and Sales

In a major strategic shift, OpenAI has finally showcased its highly-awaited plan to introduce curated advertisements into its main product, ChatGPT, with a vision...

Guidefitter, an emerging leader in outdoor recreation technology dedicated to strengthening connections between brands, professionals, and the outdoor community, announced a strategic partnership with...

Surfside, a leading retail media platform in advertising, is expanding its offering in Commerce Media to include in-store inventory. This is to enable brands...

INVNT, the innovation-led global brand storytelling agency, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer, a role designed...

billups, the world’s largest independent Out-of-Home (OOH) technology and managed services firm, announced a major leap forward in its product suite with the launch...

In one fell swoop, Stingray Group Inc. has struck a deal to acquire TuneIn Holdings, Inc. For up to US$175 million, the deal includes...

Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, announced it has acquired the assets of privately-held Superblocks,...

Veteran digital leader joins to advance data-driven marketing services, enhance client engagement, and support the company’s continued growth. LeadingResponse, the national leader in consumer engagement,...

Paid search advertising is standing at a crossroads. What began as a discipline built on keywords, bid adjustments, and manual testing has been overtaken...

Kyndryl, the world’s largest provider of mission-critical IT services, and VML, a WPP global brand creative and digital transformation leader, unveiled a strategic partnership...