New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution
As manufacturers face mounting pressure to protect margins, justify trade spend, and respond faster to shifting consumer demand, NIQ, a global leader in consumer intelligence, announced the commercial launch of Price & Promo Optimizer, a next‑generation, AI‑enabled Revenue Growth Management (RGM) platform built to fundamentally change how pricing and promotion decisions are made.
Many pricing and promotion decisions are still made across disconnected tools, manual workflows, and siloed teams slowing execution, increasing risk, and limiting the ability to validate strategies before they reach the market. Price & Promo Optimizer replaces this fragmented approach with a united platform that brings pricing, promotion, and trade strategy into a single workflow.
Powered by NIQ’s trusted store‑level measurement data and advanced analytical models, Price & Promo Optimizer enables category managers, RGM leaders, marketing, and commercial teams to simulate scenarios, quantify trade‑offs, and understand the impact of decisions on volume, revenue, margin, and category performance, before they enter retailer negotiations or go to market.
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“Pricing and promotion decisions have become one of the most critical growth levers for manufacturers, yet too many teams are still forced to make those calls with fragmented data and outdated tools,” said Martin Hernandez, SVP NIQ. “With Price & Promo Optimizer, NIQ is helping brands move from reactive decision-making to proactive, scenario-based planning. By bringing price elasticity, promotional effectiveness, and trade spend optimization into one AI-enabled platform, we enable teams to move faster, protect margins, and approach retailer conversations with greater confidence.”
In a landscape where decisions must be made with increasing speed, accuracy, and precision, Price & Promo Optimizer enables a shift from backward-looking analysis to forward-looking decision-making. Teams can test assumptions, evaluate multiple scenarios, and identify the most effective strategies before committing resources in-market.
The launch of Price & Promo Optimizer reflects another key milestone in NIQ’s strategy to build AI-enabled decision systems that help clients move from insight to action faster. It also builds on NIQ’s broader work in understanding how AI is transforming commerce and decision making across the consumer landscape.
With more than 23,000 clients across 90+ countries, 22.2 million stores, 220M product categories, and collaboration programs across more than 50 retailers worldwide, NIQ continues to expand its ecosystem of data, analytics, and AI-powered solutions helping manufacturers navigate complexity and unlock new growth opportunities.
