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Business Technology

NIQ Launches AI Pricing Platform for Brands Before Market

New AI-enabled solution replaces fragmented tools with simulation-driven pricing and promotion decisions before execution As manufacturers face mounting pressure to protect margins, justify trade spend,...
Analytics

NIQ Introduces AI-Driven Analytics Beta in Ask Arthur to Accelerate Data-to-Decision Insights

NIQ, a global leader in consumer intelligence, has announced the beta launch of new AI-powered analytical capabilities within its Ask Arthur solution on the...
News

NIQ and GfK Complete Combination, Creating the World’s Leading Consumer Intelligence Company

NielsenIQ and GfK together offer the Full View, the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel...

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