Zscaler has appointed Cristina Gaia as Senior Marketing Manager, Italy, bringing an experienced cybersecurity and enterprise technology marketing professional to its regional marketing organization. Gaia announced the move on LinkedIn, describing it as the beginning of a new professional chapter focused on cybersecurity, Zero Trust, and marketing.
Gaia joins Zscaler with a background in B2B marketing and demand generation, having worked across the cybersecurity and enterprise technology sectors. Her previous experience includes marketing roles at CyberArk, Veeam Software, and Palo Alto Networks, where she was involved in campaigns and programs supporting cloud and cybersecurity technologies.
In her new position, Gaia will lead marketing activities for Zscaler in Italy and become part of the company’s EMEA marketing organization. Zscaler’s regional team welcomed her to the organization, noting that she will lead its Italian marketing efforts.
Her appointment comes as cybersecurity continues to evolve around cloud adoption, distributed workforces, artificial intelligence, and Zero Trust security models. Organizations are increasingly moving away from traditional perimeter-based approaches and looking at security architectures designed around identity, continuous verification, and secure access to applications and data.
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Marketing also has an important role in communicating these technology changes to enterprise audiences. As cybersecurity platforms become more sophisticated, marketing teams increasingly need to translate technical concepts such as Zero Trust, cloud security, and AI-driven threats into business priorities that organizations can understand and act upon.
Gaia’s experience across cybersecurity and enterprise technology positions her within this changing landscape. Her return to a dedicated cybersecurity marketing role also reflects the continued demand for professionals who understand both the technical and business dimensions of security.
The move highlights the growing importance of localized marketing leadership as global cybersecurity companies expand their presence across individual markets. For Italy’s enterprise technology sector, the appointment adds another experienced voice focused on communicating the evolving role of cybersecurity as organizations navigate increasingly complex digital environments.
