Martech

Enterprise data and technology foundation services provider Acxiom has introduced its Acxiom Real ID™ as a native app on Databricks.The application is currently accessible...

Cresta, a unified customer experience AI platform, has formally introduced Cresta Conductor, a developer-first agentic engine that can create and optimize production-grade AI agents...

A major announcement was made recently by Caylent, a specialized AWS Premier Tier Services Partner who focuses on cloud modernization, software application development, and...

The traditional marketing funnel did not disappear overnight. It slowly became irrelevant while most businesses were still busy adding another gated eBook or another...

Pegasystems Inc., a leader in providing AI software solutions for enterprises that deal with mission critical workflows, unveiled its new product – Pega Customer...

Integrated Cloud PBX and Contact Center Platform Extends AI, Analytics, and Operational Intelligence Across the Entire Organization BluIP, a leading provider of AI-powered cloud communications,...

Meta has now launched Creator Assistant on Facebook, a personal, AI-powered creative collaborator that is embedded straight into the professional control panel. This feature...

The outbound sales conversation has changed faster than most revenue teams expected. A year ago, the loudest voices were arguing over whether AI would...

Business tech is shifting right beneath us. For years, companies used simple chatbots for customer service those often-frustrating interactions where the bot loops if...

Cold outreach is not dying because sales teams suddenly forgot how to sell. It is dying because buyers have changed how they buy. Most...