Martech

Marketing and Analytics

Zeta Global and OpenAI Join Forces to Advance Answer-Driven Marketing with Athena by Zeta

At CES 2026, Zeta Global announced a landmark collaboration with OpenAI to supercharge Athena by Zeta™. The partnership moves AI from the "sidebar" of...

Customer Experience

iQor CXBPO™ Acquires OP360 to Expand Global CX Reach

iQor CXBPO™, a global leader in customer experience business process outsourcing (“BPO”), announced its acquisition of OP360, a high-performing BPO provider known for its...

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From CDPs to CIP (Customer Intelligence Platforms): The Next Martech Evolution

Every company talks about data. Every marketer talks about knowing their customer. We have tools, platforms, dashboards, and endless spreadsheets. CDPs made it possible...

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The AI Playbook for Martech Stack Modernization

Most marketing teams did not plan their current stack. It happened over time. One tool added to solve one problem. Another layered on after...

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The Rise of Synthetic Audiences: How AI Will Redefine Market Research

Market research is in trouble. People are not answering surveys like they used to. Conducting focus groups can be very expensive, occasionally exceeding the...

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The AI Playbook for Autonomous Personalization

Most personalization today feels obvious. You see it coming. You know why it showed up. And once you know that, it stops feeling personal....

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How Shopify Uses AI to Power Growth for 2 Million Businesses

AI has become the loudest word in Martech. Every platform claims intelligence. Every update promises transformation. Yet on the ground, most teams are still...

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The AI Playbook for Agentic Marketing Workflows

If prompt engineering still feels exciting, you are already behind. Most teams are stuck in the same loop. Write a prompt. Get an output. Tweak...

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How HubSpot Built Its AI-Powered Growth Platform

Marketing teams are finally realizing that AI is not a shiny side gadget anymore. It has quietly become the base layer of every serious...

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Predictive AI vs. Generative AI: Which Drives Better Marketing ROI?

The present marketing scenario is overwhelmed with data. The total is being constantly magnified with every single click, view, and transaction. Simply putting a...

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