Sheila Vashee has joined AI infrastructure company Baseten as Chief Marketing Officer, moving into the role after three years as CMO at Figma. Vashee announced the career move on LinkedIn, marking her latest transition within the technology sector.
Vashee brings more than two decades of experience across marketing, growth and go-to-market leadership. Before joining Baseten, she spent three years at Figma, where her responsibilities included marketing, customer support, communications, brand and growth. During her tenure, Figma expanded its product portfolio and transitioned into a public company.
Earlier in her career, Vashee served as Vice President of Growth at Opendoor and was among the early marketing hires at Dropbox. She has also held roles at companies including Apple and Gap, giving her experience across consumer technology, marketplaces and software businesses.
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Her move to Baseten comes as the AI industry increasingly focuses on the infrastructure required to run models and AI applications at scale. Baseten develops systems for AI workloads, covering areas such as GPUs, autoscaling, observability, billing and developer tools.
The appointment also reflects a broader shift in technology marketing. As AI companies move from technical experimentation toward wider enterprise adoption, marketing leaders are increasingly working at the intersection of product positioning, developer communities, customer adoption and emerging technology categories.
In her comments shared through Baseten, Vashee pointed to the rapid development of AI and the expanding range of models available to companies. She also highlighted the growing importance of infrastructure that gives businesses greater control over how AI is deployed and optimized.
Vashee’s appointment adds another senior technology marketing leader to Baseten’s executive team as the company continues building around the growing AI inference market.
