R/GA has appointed Sadie Thoma as its first-ever Global Chief Business Officer, creating a new leadership role as the creative innovation company expands its focus on artificial intelligence, technology and business transformation.
Thoma joins R/GA after nearly 15 years at Google, where she held leadership roles across sales, business development and marketing. Her experience includes developing AI-focused go-to-market programs and work around measuring the effectiveness of emerging technologies.
At R/GA, Thoma will focus on the company’s growth strategy, partnerships with business leaders and the commercialization of its AI capabilities and product initiatives. She will report to Global CEO Robin Forbes. Her responsibilities also include helping bring new AI products to market as R/GA develops its model around the convergence of brand, product and marketing.
The appointment comes as AI continues to reshape how marketing and creative teams approach strategy, production and customer engagement. For agencies, the shift is creating demand for leadership that can connect creative capabilities with technology adoption and measurable business outcomes.
Also Read: Rohan Chincholi Takes Charge as Chief Client and AI Officer at Havas Media Network India
One area connected to Thoma’s new role is R/GA’s BRDNA Sequencer, an AI system designed to translate brand guidelines and related information into a format that AI platforms can use when generating creative assets. The system is intended to work across different AI tools rather than being tied to a single platform.
Thoma’s move also reflects the changing role of business leadership in the creative sector, where AI is increasingly becoming part of both operational workflows and client offerings. R/GA’s new CBO position brings commercial strategy, partnerships and AI commercialization into a single executive mandate.
The appointment follows R/GA’s return to independent ownership and its efforts to build a business model combining creative, technology and marketing capabilities.
