Tuesday, April 22, 2025

OXXO selects RELEX Solutions to improve its product demand forecasting

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OXXO, the largest convenience store chain in the Americas, has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to increase the accuracy of its demand forecasts of products. The solution will serve OXXO’s 22,000 stores in Mexico.

As part of OXXO’s digitalization process and preparation to expand in the coming years, they embarked on a digitalization roadmap by selecting RELEX as their sales forecasting platform. This platform incorporates Artificial Intelligence and Machine Learning technology, with the aim of optimizing and increasing the accuracy of forecasts.

“Working with OXXO is great as our businesses share the goal of optimizing the supply chain,” said Carlos Victoria, RELEX Solutions Senior Vice President for the Americas. “We are excited to help OXXO achieve high levels of accuracy in demand forecasting, which allows it to reap the benefits of reducing inventory levels and increasing product availability.”

Also Read: VSBLTY AI Software Receives Official Patent Documentation

With this initiative, OXXO reaffirms itself as an innovative company that generates new ideas and innovations in the products and services offered to reinforce its value proposition every day, improve the shopping experience and simplify the lives of its customers.

RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operational costs. Our market-leading unified retail and supply chain planning platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain and operations planning across the end-to-end value chain. We drive record product availability, increased sales, greater sustainability and the best return on investment in stock, space, staff and capacity.

SOURCE: BusinessWire

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