Domo has announced the launch of a revolutionary marketing measurement service called Domo MMM that relies on the technology of artificial intelligence to ensure precise measurement of marketing costs for businesses to maximize their financial success. The solution has been created with the collaboration of Stella Growth Intelligence.
As an intuitive and modern solution to the challenges of marketing measurement, Domo MMM is designed to be much more sophisticated and comprehensive compared to conventional static reporting and simplistic attribution approaches, offering real-time marketing effectiveness insights into marketing activities and campaigns, with the ability to enable senior marketing and finance executives to pose questions such as “What drives incremental revenue?” or “What will happen if budgets are changed mid-quarter?” and receive answers through the use of natural language.
“Domo MMM gives teams shared, AI-generated proof they can trust. It turns marketing measurement from a retrospective exercise into a living, decision-making system.” – Mark Boothe, Chief Marketing Officer at Domo.
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Accelerating Measurement with AI and Evidence-Based Insights
Built to seamlessly connect with existing enterprise data environments, Domo MMM aggregates media spend, sales performance, and external business factors such as seasonality and pricing. Initial insights can appear in as little as 10 minutes after configuration. Drawing on Stella’s expertise in marketing intelligence, the service highlights underperforming investments and uncovers opportunities for smarter budget allocation while continuously refining its models as data evolves.
Unlike traditional consultant-led marketing mix modeling that tends to be slow, costly, and static, Domo MMM runs continuously as software, refreshing insights automatically and allowing teams to react faster and align across departments including marketing, finance, and executive leadership.
“By combining Stella’s incrementality modeling with Domo’s orchestration and AI Service Layer, we’ve made sophisticated measurement accessible at software speed,” Brenden Delarua, Co-Founder at Stella Growth Intelligence
Flexible Deployment and Enterprise-Grade Features
Domo MMM is engineered for enterprise scalability. Organizations can leverage and use the technology directly within the Domo platform, as a native application on Snowflake, and through Databricks using the company’s integration framework. Additionally, customer data is stored within the company’s cloud infrastructure and data governance and compliances.
The solution also includes intelligent scenario modeling that lets teams simulate budget adjustments before execution, forecast potential revenue impacts, and create shared financial accountability across leadership teams. A lighter version of Domo MMM is available through Snowflake Marketplace, while full capabilities are offered via Domo account teams.
