RainFocus™, a leading provider of next-generation event marketing platforms, has unveiled a comprehensive strategy to accelerate its AI investments as it transitions toward an AI-native future. The company aims to integrate AI across internal operations, client-facing platforms, and the overall attendee experience, marking a pivotal shift that reinforces its customer-centric approach and leadership in event marketing.
“The future of enterprise software is not a single, monolithic platform, but a dynamic and intelligent network of collaborating AI agents,” said Marius Milcher, vice president of platform strategy and AI at RainFocus. “RainFocus is the foundational platform for this agentic AI web. We are leveraging AI holistically to reinvent how we work internally, reimagine what we deliver to our clients, and shape the future of our industry.”
The announcement comes as the events industry faces a widening AI adoption gap. While AI adoption is trending 69% of event leaders are already using it the majority of event marketing teams have yet to fully leverage AI for strategic planning, measurement, and forecasting, according to the ELX Future-Ready Leadership Whitepaper.
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RainFocus is uniquely positioned to help event teams unlock the long-term value of their events. Central to this effort is the company’s Global Attendee Profile, an intelligence layer that powers its open, agentic platform. By combining attendee interests with buying signals, the Global Attendee Profile enables content creation and repurposing at scale, ensuring every event engagement generates high-value, reusable content across the customer’s go-to-market ecosystem.
“Our core as an integration hub for data and content hasn’t changed,” said Milcher. “Our strategy will drive measurable business impact and build resilience for ourselves and our clients in a world where AI innovation never slows.”
The company is actively advancing AI initiatives in collaboration with leading brands. Enterprise clients are already feeding RainFocus proprietary data including session attendance, meeting interactions, and venue insights into AI-powered solutions to deliver more personalized experiences before, during, and after events.
RainFocus’ upcoming AI developments focus on three key pillars:
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Operational Transformation: Enhancing internal processes with AI to improve efficiency and foster innovation.
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Product and Platform Evolution: Transforming the platform from a human-operated tool to an intelligent, collaborative system.
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Ecosystem Leadership: Building an open, interconnected, and intelligent future for event marketing technology.
“Data is the fuel that feeds AI, and our unified data approach has given us an edge in the industry,” said JR Sherman, CEO of RainFocus. “We are the best-of-breed in what we do, and that extends to our philosophy around AI. Our expertise is unmatched, and will enable clients to scale how they integrate AI into their events, marketing programs, and customer journey orchestration.”
