Martech

Marketing and Analytics

Bitly Unveils AI-Driven Features to Transform Marketing Analytics Workflows

Bitly Inc. a global leader in link management and QR code solutions, has unveiled a new set of AI-powered features to assist marketing teams...

Marketing and Analytics

Daydream Secures $15 Millions of Series A for AI SEO Agency

daydream, the leading AI-powered organic search agency, announced the close of a $15 million Series A funding round led by WndrCo with participation from...

Featured Articles

AI-Native CRMs vs. AI Add-Ons to Legacy CRMs: Which Drives Better Pipeline Conversion?

If you squint at today’s CRM landscape you see a shockingly simple divide. On one side you have systems that added a handful of...

Featured Articles

The Autonomous Sales Rep: How AI Will Handle 60% of the Buying Journey by 2028

The system manages activities that occur at the beginning of the sales process. The system uses CRM data and email records and meeting content...

Featured Articles

The AI Playbook for AI-Powered Sales Enablement

Traditional sales enablement is dead. Not because it failed. Because it moved too slow. Sales teams today don’t have a knowledge problem. They have a...

Customer Experience

UserTesting Appoints Neal Gottsacker as CTO to Boost AI CX Insights

UserTesting, the leading provider of customer insights for the enterprise, announced the appointment of Neal Gottsacker as Chief Technology Officer. Gottsacker will lead the...

Marketing and Analytics

Walker Sands Names Andrew Richardson as SVP to Lead Data & Analytics

Walker Sands, an integrated B2B growth services agency, announced the appointment of Andrew Richardson as Senior Vice President of Data & Analytics. Richardson will...

Featured Articles

Inside Spotify’s AI Engine: How Personalization Drives Retention at 600M Users

Subscription businesses have a churn problem. Everyone knows it. Consumers jump between platforms the moment the experience feels repetitive. Yet somehow Spotify keeps people...

Featured Articles

Hyper-Individual Marketing: When AI Knows Your Customer Better Than Your Team Does

Marketing once ran on a comfortable fiction. Put people into buckets and call it strategy. Millennial. Suburban. High income. The labels looked neat on...

Featured Articles

AI-Powered Chat vs. AI-Augmented Human Agents: Which Delivers Better CX Economics?

For years’ customer support sat quietly inside the balance sheet. A cost center. Necessary but painful. Every ticket meant money leaving the company. Every...