Tuesday, December 24, 2024

Marketing and Analytics

Optimizely
Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case Optimizely, the leading digital experience platform (DXP) provider, unveiled AI agents for key marketing functions—ranging from content generation and campaign creation to project management and experimentation summary—at...
Optimizely
Optimizely, the leading digital experience platform (DXP) provider, announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry's first marketing operating system, now leverages Google's Gemini models. With this integration, customers now gain access to Google's Gemini models directly within Optimizely's products via...
ebp Global
ebp Global, a leading consulting firm specializing in supply chain solutions and new product development, has launched its brand-new platform Answers., a cutting-edge suite of AI-powered tools created to help retailers and brands make smarter, faster, and more profitable value chain decisions. Answers. is a comprehensive, AI-enhanced SaaS platform that acts...
Zenapse
Zenapse, an AI-powered marketing platform utilizing emotional intelligence, announced the availability of its ZenImpact Optimization Studio on Google Cloud Marketplace. This launch provides marketers with a powerful tool to enhance business outcomes and gain deeper insights into consumer behavior. Google Cloud Marketplace users can now tap into Zenapse's AI-driven psychographic signals—which...
Swoop
Swoop, the leader in privacy-safe healthcare marketing and data solutions, is proud to announce the launch of Swoop AI Assistants. This innovative suite of AI-powered tools enables pharma marketers to dynamically interact with their data and transform it into actionable insights that fuel omnichannel marketing strategies. Accessible exclusively through...
Adobe
Adobe announced the general availability of the next generation of Frame.io, building on its industry-leading video post-production capabilities to deliver powerful metadata and asset workflows and expanding support to include photo, design and more. Frame.io empowers teams to better organize and navigate their media and assets in one location,...
Bishop McCann
Bishop-McCann, a worldwide leader in the meetings, incentives, and events industry, is showcasing its commitment to event technology with the announcement of its proprietary Joy Index™. The Joy Index is an innovative measurement tool that uses artificial intelligence (AI) to quantify attendee engagement and experience in real-time. This tool...
Adobe Podcast
Wistia, a leading video marketing platform for businesses, announced a partnership with Adobe Podcast to integrate its award winning, AI-powered Enhance Speech into the Wistia video editor. The Enhance Speech API automatically improves audio clarity and reduces background noise for remote interviews, presentations and video podcasts with speech. Wistia is one of...
Salesforce
Companies will co-innovate to define the future of enterprise software with Salesforce Agentforce and NVIDIA AI Enterprise platform Salesforce and NVIDIA announced a strategic collaboration to develop advanced AI capabilities for the enterprise with autonomous agent and interactive avatar experiences. The companies will work together to deliver optimized predictive and generative...
Salesforce
Agentforce is how humans with AI drive customer success together, equips organizations with autonomous agents that boost scale, efficiency, and satisfaction across service, sales, marketing, commerce, and more Salesforce, the world’s #1 AI CRM, unveiled Agentforce, a groundbreaking suite of autonomous AI agents that augment employees and handle tasks in...