Marketing and Analytics

When Google Isn’t Enough: Moburst Unveils Answerburst, a New Sub-Brand Led by Co-Founder Lior Eldan, to Win the AI Search War

The proprietary answer engine optimization (AEO) practice marks the first time a Moburst founder has stepped out of the boardroom to run a standalone...

Marketing and Analytics

Beyond Data Aggregation: How Uniphore’s Marketing AI Signals the Next Evolution of the Marketing Industry

Enterprise marketing is undergoing a seismic shift. For over a decade, the Customer Data Platform (CDP) reigned supreme as the holy grail of MarTech....

Marketing and Analytics

Diana Buica Joins Veeam Software as Global Campaign Marketing Manager for Security and AI Governance

Veeam Software has welcomed back Diana Buica as its new Global Campaign Marketing Manager for Security & AI Governance, marking her return to the...

Marketing and Analytics

Jasper Appoints Lauren Newman as Chief Financial Officer

Jasper has appointed Lauren Newman as its new Chief Financial Officer (CFO), adding an experienced finance executive to its leadership team as the AI...

Generative AI

NIQ Expands GenAI Capabilities Across gfknewron Platform to Accelerate Data-Driven Decision-Making

In a strategic expansion of its enterprise intelligence suite, global consumer insights leader NIQ has integrated advanced AI-powered Smart Insights capabilities across its proprietary...

Marketing and Analytics

lemlist Becomes an Official HubSpot App: What It Means for Modern Marketing Teams

The trend in the world of marketing technology has seen increased platform integration becoming a reality. The newest move from lemlist which is an...

Marketing and Analytics

Profound Becomes Official Anthropic Connector, Bringing AI Search Intelligence Directly into Claude

Profound has announced that it has become an official Anthropic Connector, meaning that the platform will allow businesses to get AI search visibility, citation...

Marketing and Analytics

NIQ Names as Irina Stoian as Chief AI Commercial Officer

Global consumer intelligence company NIQ has appointed Irina Stoian as its first-ever Chief AI Commercial Officer, signaling the company's growing focus on integrating artificial...

Marketing and Analytics

Ansira Debuts AI Search Guide for Channel Marketing

Ansira Partners, Inc., the platform of record for brand-to-local ecosystems, announced the launch of "The Channel Marketer's Guide to AI Search," a comprehensive resource...

Marketing and Analytics

Edge226 Acquires AnyClip for AI Performance Marketing

Acquisition Strengthens Edge226's Video Intelligence, AI, and Cross-Channel Capabilities Across CTV, Mobile Web, In-App, and Rewarded Advertising Edge226, an AI-powered cross-channel performance marketing platform for...