ODAIA announced its entry into the omnichannel marketing orchestration space with a new solution for pharma brand teams to coordinate healthcare professional (HCP) engagement. The company is launching an early access program for pharma companies interested in using and providing feedback on these new features. Together with ODAIA Field, ODAIA...
New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients
Scorpion, a leading provider of digital marketing and technology solutions for local businesses, has partnered with ServiceTitan, the top software platform built to power the trades, to introduce Capacity Marketing Engine—an innovative,...
Agentic technology transforms marketing into a growth engine, shortening the marketing cycle from months to days
GrowthLoop, a pioneer in AI-driven marketing innovation, introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud, designed to accelerate the marketing cycle and drive compound growth.
Leveraging agentic AI...
Cavallo, the leader in AI-powered Profit Maximization, announced Gayle deDie has joined the company as Senior Vice President of Marketing. deDie brings over 20 years of enterprise marketing expertise, including leadership roles at Google and Cooler Screens, Inc. Her appointment supports Cavallo's commitment to helping distributors and manufacturers improve...
Product suite helps retailers turn insights into action, optimise customer experiences and drive revenue with triggered email, text and other channels
Wunderkind, a leader in performance marketing and identity, has unveiled two new additions to its Autonomous Marketing Platform: Wunderkind Analytics and WunderkindAI. Designed to help thousands of retail clients...
Adobe announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to bring the power of generative AI into the flow of work—extending now to AI agents. This...
Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, announced the appointment of Laila Worrell as Chief Executive Officer. A seasoned operator and CEO, Worrell has an exceptional track record driving growth and enterprise value creation for world-class companies. Worrell previously served as...
In the fast-paced world of AITech, leaders always look for ways to boost the value of their assets. Content repurposing isn’t just recycling. It’s a smart strategy that boosts ROI. According to SEMrush’s State of Content Marketing Report 2023, 42% of marketers say updating and repurposing existing content led...
New AI-Native Platform Delivers the Foundation of Agentic AI, Enabling Autonomous, Context-Aware AI Agents to Transform Customer Support Operations
SupportLogic, the world's first AI-native support experience (SX) platform, announced the launch of SupportLogic Cognitive AI Cloud, an AI platform designed specifically to power enterprise-class AI agents that automate and transform customer...
Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their businesses are leads and resulted in conversions.
Invoca, the leader in revenue execution platforms, announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features...
