Saturday, April 19, 2025

Marketing and Analytics

Material
Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, announced the appointment of Laila Worrell as Chief Executive Officer. A seasoned operator and CEO, Worrell has an exceptional track record driving growth and enterprise value creation for world-class companies. Worrell previously served as...
Content Repurposing Strategies
In the fast-paced world of AITech, leaders always look for ways to boost the value of their assets. Content repurposing isn’t just recycling. It’s a smart strategy that boosts ROI. According to SEMrush’s State of Content Marketing Report 2023, 42% of marketers say updating and repurposing existing content led...
SupportLogic
New AI-Native Platform Delivers the Foundation of Agentic AI, Enabling Autonomous, Context-Aware AI Agents to Transform Customer Support Operations SupportLogic, the world's first AI-native support experience (SX) platform, announced the launch of SupportLogic Cognitive AI Cloud, an AI platform designed specifically to power enterprise-class AI agents that automate and transform customer...
Invoca
Signal AI Studio gives every marketer the power to rapidly train AI signals that accurately detect if calls to their businesses are leads and resulted in conversions.  Invoca, the leader in revenue execution platforms, announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features...
Centific
Centific, a frontier AI data foundry platform company accelerating businesses' AI adoption, unveiled, Flow, an AI-powered localization application that helps enterprises scale global content efficiently while maintaining the highest quality. By combining AI-driven workflows with human expertise, Flow delivers up to a 31% reduction in localization costs and accelerates...
Yext
Acquisition reinforces Yext’s leadership in digital presence management, providing brands with deeper insights to compete in both traditional and AI-driven search Yext, Inc., the leading digital presence platform for multi-location brands, announced the acquisition of Places Scout, an industry-leading local SEO and location intelligence platform. Trusted by top experts and...
Kaon
Kaon Interactive introduces Kaon Demo360+™, a transformation from 3D Product Tours to value-driven experiences. This cutting-edge platform redefines digital customer engagement with advanced AI that tailors each demonstration in real time, delivering immersive and outcome-driven value stories designed to resonate with each buyer's unique needs. Kaon Demo360+ transforms technical demonstrations into personalized,...
Zeta
Zeta Global, the AI marketing cloud, announced the appointment of Ed See as Chief Growth Officer, effective Monday, February 10. Bringing over 30 years of experience in working with CMOs – the last eight years of which were as a Partner at McKinsey & Company’s Marketing and Sales practice – Ed...
StructuredWeb
StructuredWeb, the market leader in AI-powered channel sales and marketing SaaS solutions, announced a $30 million majority investment from Invictus Growth Partners ("Invictus"). This strategic growth capital will accelerate StructuredWeb’s AI innovation roadmap and expand its global footprint to enable the company to further capitalize on the massive channel sales...
Wiland
Wiland, Inc. announces the launch of its flagship data product MarketSignals. It delivers cutting-edge consumer propensity modeling and tailored data solutions to help businesses identify and engage high-value prospects with precision and confidence. Wiland, Inc., a leading marketing data and predictive audience solutions provider, announced the unveiling of MarketSignals™—its flagship data...