Granicus, the top company delivering experience software solutions for the public sector, has unveiled the enhancement of its Government Experience Cloud (GXC), through the introduction of Government Experience Insights (GXI) Professional, an analytics and intelligence solution using AI to deliver an optimal digital service experience in the public sector. GXI is powered by anonymized data on 30 billion interactions that occur annually within 7,000 public sector entities and utilizes AI and machine learning to enable agencies identify experience friction, understand drop-off causes, and convert interaction signals into recommendations. Contextualizing this strategic launch, Mark Hynes, CEO of Granicus, stated, “Historically agencies have had to stitch together isolated and incomplete reports to try to determine how digital experiences are performing. GXI Professional is designed to not only bring a unified view of the customer journey, but to leverage advanced AI and our global best practices to bring empirical data to the important question of what to do next.”
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Emphasizing the practical outcomes for public sector leaders, Karthik Anbalagan, General Manager for Emerging Technologies, added, “GXI Professional combines AI and one of the largest government experience datasets available to help leaders identify and address the improvements that matter most. Seeing a decline in benefits applications? GXI will help you identify what’s driving dropoff, where customer journeys break down, and how to turn them around so your residents can complete their tasks online.” Available exclusively to GXC customers, GXI Professional connects directly into existing delivery channels, enabling government teams to measure progress over time and maximize resident engagement without introducing fragmented point solutions.
