FORM, a leader in AI-powered field execution software, has partnered with Google to introduce cutting-edge augmented reality (AR) features to its award-winning market execution app, GoSpotCheck. Leveraging AR technology, retail execution teams can now utilize Google devices to capture SKU-level shelf data in real time simply by pointing their mobile cameras at shelves. This innovation streamlines reporting, analysis, and action, driving efficiency and accuracy like never before.
GoSpotCheck’s advanced image recognition capabilities allow teams to automatically gather critical in-store data—such as share of shelf, out-of-stocks, pricing, and planogram compliance—directly from product photos. With the integration of ARCore and Google Cloud’s Vertex AI platform, teams now receive real-time digital twin representations of shelves, processed on their devices without relying on the cloud for tagging. This breakthrough enables field teams to quickly identify and correct shelf issues, ensure planogram adherence, and seize sales opportunities—all without leaving the store.
Transforming Retail with AR Technology
“This new feature is like a magic wand for field teams,” said Alexander Zagvazdin, Chief Product Officer at FORM. “By using their device camera and the GoSpotCheck app, teams can instantly see what’s on-shelf, compare results to expectations, and identify issues without manually counting products, reviewing planograms, or waiting for results. This is a significant milestone for our Consumer Goods and Retail customers, and we’re proud to achieve it with one of the world’s most innovative tech companies.”
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The AR-powered capabilities of GoSpotCheck will be on display at the National Retail Federation (NRF) 2025 Conference & Expo, taking place January 12-14 in New York City. Attendees can visit Google Cloud’s booth (#5507) in the Connected Store section for live demonstrations of this game-changing technology.
Driving AI Innovation with Google Cloud
“By tapping into Google Cloud’s AI technologies, FORM is driving tangible results across its business,” said Paul Tepfenhart, Global Director of Retail Industry Strategy & Solutions at Google Cloud. “Together, we’re helping retailers realize the full potential of AI and delivering new value to our shared customers.”
Used by Fortune 500 companies and some of North America’s largest consumer goods and retail brands, GoSpotCheck equips industry leaders with comprehensive visibility into daily operations, sales, and merchandising activities. Powered by intuitive workflows and advanced image recognition, the platform enables businesses to optimize in-store performance and drive measurable outcomes.
Looking Ahead: A New Era for Retail Execution
After achieving record-breaking growth in 2024, GoSpotCheck’s collaboration with Google marks the beginning of a transformative year for FORM.
“It’s an honor to integrate all of the innovative capabilities of GoSpotCheck with the expansive technology ecosystem of Google,” said Ali Moosani, CEO of FORM. “As we look ahead to the rest of this year, we’re thrilled to expand FORM’s market reach and create transformative solutions for our customers.”
