Thursday, August 28, 2025

International Data Group (IDG) Appoints Michelle Boockoff-Bajdek as Chief Marketing Officer

Related stories

Microsoft Azure and NVIDIA Join Forces to Supercharge AI-Powered Science

Microsoft and NVIDIA are doubling down on AI infrastructure,...

BranchLab Appoints Dan Parkes as Chief Technology Officer

BranchLab, the AI-native healthcare technology company redefining how health...

SimBioSys & Ricoh 3D ally to expand TumorSight Viz access

SimBioSys®, a clinical AI company pioneering the use of...

Virtusa & Harness Partner to Transform Software Delivery

Virtusa Corporation, a global leader in digital strategy, product,...
spot_imgspot_img

International Data Group (IDG), the leading market intelligence and data company, announced the appointment of seasoned marketing executive Michelle Boockoff-Bajdek as Chief Marketing Officer (CMO). Boockoff-Bajdek will join the IDG Executive Leadership Team, reporting directly to Genevieve Juillard, Chief Executive Officer of IDG.

Boockoff-Bajdek joins IDG from Skillsoft, where she built and led a global marketing team responsible for driving brand awareness, customer preference, and company growth. Her extensive industry experience will help to position IDG at the forefront of enabling IT buyers and vendors to make critical technology decisions. As CMO, Boockoff-Bajdek will oversee the company’s global marketing strategy with a focus on delivering exceptional customer experiences and driving growth by leveraging the power of the IDC and Foundry brands.

Also Read: Intero Digital Announces Intero Gro: Making An Impact With Advanced Generative Engine Optimization

“We’re thrilled to welcome Michelle to this newly created role. Her leadership as a brand evangelist, customer advocate, and go-to-market expert will be fundamental to IDG’s growth,” said Genevieve Juillard. “Her experience leading global marketing functions for iconic technology brands gives her a deep understanding of our customers’ needs.”

Prior to Skillsoft, Boockoff-Bajdek served as the CMO of IBM Watson and led global business marketing for The Weather Company, an IBM Business, helping companies make better decisions in the face of weather challenges.

“I am excited to be joining IDG at such a pivotal time. Having long admired the company and been a customer myself, I truly understand the significant impact IDG has had on technology decision making. I believe there is no company better positioned to guide organizations through the rapidly evolving tech landscape, particularly in the era of generative AI,” said Boockoff-Bajdek.

Source: Businesswire

Subscribe

- Never miss a story with notifications


    Latest stories

    spot_img