On July 30, 2024, Forum3 launched Spok, the world’s first AI Marketer, designed to provide upfront insights and strategies for effective marketing campaigns. Spok represents a significant advancement for marketers, combining the skills of a researcher, data scientist, strategist, and planner into a single AI-powered platform. This tool delivers rapid insights, aiding businesses in understanding customer behavior, refining content strategies, and boosting ROI across digital channels.
At a time when there is a growing demand for AI in the workplace, but only a small percentage of marketers currently use it, Spok serves as a crucial resource and unexpected ally for marketing teams. It delivers innovative ideas daily, challenges traditional thinking, and provides strategies to target the right audience with the right message at the right time.
Spok uniquely integrates four elements—large language models (LLMs), first-party data, third-party data, and specialized marketing intelligence. Unlike other solutions that focus solely on content and imagery, Spok functions as an actual marketer, collaborating seamlessly with marketing teams to deliver comprehensive insights and strategic guidance.
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Forum3, based in Seattle, developed Spok as part of its mission to provide businesses with advanced software, content, and services. The company aims to demonstrate how AI can enhance marketers’ agility and effectiveness. “At Forum3, we recognize AI’s transformative potential in marketing,” said Adam Brotman, co-founder and co-CEO of Forum3. “Spok is not just a technological innovation; it’s the strategic partner marketers have been waiting for to make more informed decisions and accelerate their growth.”
Paul Javid, CEO of Oseh, praised the integration of Spok into their workflow, noting that it has significantly enhanced their marketing capabilities and allowed them to implement innovative strategies efficiently, even with a smaller team.
Andy Sack, co-founder and co-CEO of Forum3 emphasized the impending transformation brought about by AI, stating, “Our world will look entirely different in two years because of AI. There is a tremendous opportunity for teams and companies that embrace AI now. For marketers, Spok is the expert in your pocket, empowering you to be more strategic and insightful in your work.”
Source: Businesswire
