Thursday, October 23, 2025

SoundHound AI & Telarus Partner to Bring Amelia 7 to Enterprise CX

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SoundHound AI, a global leader in voice and conversational artificial intelligence, has entered into a strategic partnership with Telarus, the world’s largest technology services distributor (TSD). Through this collaboration, SoundHound will bring its next-generation AI platforms including the “Amelia 7” AI Agent and the “Autonomics” automation suite to Telarus’ extensive network of technology advisors and enterprise clients.

Telarus, known for enabling solutions providers across industries such as financial services, telecom, utilities, healthcare and retail, will leverage its engineering and advanced solutions ecosystem to accelerate enterprise-grade AI adoption.

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“Businesses are looking to cut through the hype when it comes to AI, and we’re pleased to be working with the experts at Telarus to drive adoption of Amelia 7 and our game-changing Autonomics platform,” said Steve Plunkett, Vice President of Global Partner and Channel Sales at SoundHound AI. “Our AI agents combine LLMs with deterministic flows and human-in-the-loop to ensure the best, most appropriate response every time. Our Autonomics platform uplevels traditional AIOps platforms, delivering fast resolutions and less downtime. In both cases, we’re helping businesses to create meaningful efficiencies that give a fast return on their investment.”

Richard Murray, Chief Commercial Officer at Telarus, added: “The appetite for enterprise-grade AI is massive, but so is the need for trusted expertise to help companies deploy it successfully. Telarus is committed to providing our advisors and their customers with the most innovative and impactful solutions on the market, and by partnering with SoundHound, we are able to equip them with true Agentic AI and next-gen solutions that drive real business outcomes.”

Key Solutions

Amelia 7

The Amelia 7 platform handles complex multi-step user queries by orchestrating multiple AI agents with specific roles covering tasks such as answering questions, executing transactions and resolving issues via voice or text, all without requiring human intervention.

Importantly, Amelia’s AI agents feature best-in-class automatic speech recognition (ASR) that allows them to interpret natural human speech enabling users to simply “speak naturally” as if they were addressing a human agent.
Amelia 7’s “Agentic+” architecture blends generative AI, multi-agent autonomous orchestration, deterministic flows and human-in-loop support ensuring tasks are completed via the optimal route to the right answer.

Autonomics

SoundHound’s Autonomics platform offers AI-powered, end-to-end automation of IT systems through a unified interface. Unlike traditional IT-infrastructure monitoring tools, Autonomics can determine why an issue occurred and automatically resolve it turning existing IT tools into self-healing systems capable of detection, diagnosis and resolution.

Why This Matters

Today, businesses must improve customer experiences (CX) and employee experiences (EX). They need to do this while also cutting costs and reducing downtime. Integrating Amelia 7 and Autonomics into Telarus helps businesses tap into advanced AI. They also gain access to consulting expertise and the wide reach of thousands of tech advisors. This collaboration streamlines the journey from AI interest to AI implementation.

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