Designed for co-creation, the studio allows companies to reimagine and deliver impactful user experiences through AI-powered design.
Persistent Systems, the global leader in digital engineering and enterprise modernization, announced the launch of its Experience Transformation (XT) Studio in Pune, India. The XT Studio is a purpose-built space designed to help businesses create transformative, AI-powered user experiences, streamline workflows for maximum quality and efficiency, and achieve better outcomes throughout the product lifecycle. By merging creativity and technology, the XT Studio enables clients to thrive in an ever-evolving digital landscape, turning innovation into real-world impact.
Businesses today face increasing demand for differentiated digital experiences, but many struggle to bridge the gap between advanced AI capabilities and real user needs. User experience is often siloed or introduced late in the development cycle, leading to delays, rework, and fragmented solutions with a disappointing return on investment. XT and XT Studio address these gaps by integrating a human-centric approach as the foundation of every initiative, ensuring AI is adopted not only functionally but also intuitively. XT Studio integrates business strategy, UX consulting, and product engineering in an immersive environment that empowers businesses to design with and for AI, translating ideas into intelligent and engaging experiences. This holistic, results-driven model sets a new benchmark for digital transformation, combining human insight and technology to accelerate innovation and deliver long-term business value.
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The XT Studio also serves as a co-innovation hub, bringing together clients and partners to reimagine user journeys and create optimal experiences that deliver measurable results. Leveraging Persistent’s expertise in experiential design and consulting, it’s a physical manifestation of how the company helps clients accelerate ROI by aligning business objectives with user expectations. From vision to execution, the XT Studio is where clients can participate in and observe the application of AI-powered methodologies to drive end-to-end experience transformation.
Its architecture offers flexible workspaces, including:
- A conceptual approach and workshop areas: a structured environment for innovation sprints, path mapping and solution development.
- UX consultation and collaboration zones : co-creation environments to imagine, prototype and refine user experiences (UX) with practical engagement.
- Showcases of immersive experiential transformation: industry-specific demonstrations that bring solutions to life and highlight the impact on businesses.
Persistent plans to expand XT Studio locations to other key regions in India, the United States, Europe, and APAC, in order to attract top talent, partners, and customers to co-create the future of how people experience technology.
