CleverTap, the all-in-one engagement platform, announced that it has been positioned by Gartner® as a Niche Player in the Magic Quadrant for Personalization Engines. The evaluation is based on specific criteria analyzing the company’s completeness of vision and ability to execute.
This recognition reflects the company’s proven ability to deliver personalized customer experiences, its AI-driven innovation potential, and its coverage of industries such as financial services, retail, and entertainment. CleverTap’s Personalization Suite includes a wide variety of tools, including a Customer Data Platform (CDP), customer and product analytics, experimentation, and orchestration across digital touchpoints.
CleverTap believes this recognition is the result of its comprehensive personalization mix that allows brands to offer different levels of personalization for the right use cases and increase conversion rates sevenfold. Good personalization, after all, leads to real and relevant experiences.
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CleverTap’s leadership in advanced personalization is demonstrated by its impressive growth trajectory and customer proliferation. The remarkable growth and adoption is attributed to a robust all-in-one platform that integrates a CDP with the ability to create and execute automated, personalized customer journeys across key touchpoints such as web, mobile apps, email, social media, and paid channels.
Commenting on the recognition, Anand Jain , Co-Founder and Chief Product Officer, CleverTap, said, “Being included in this year’s Gartner Magic Quadrant for Personalization Engines is a proud moment for CleverTap. We believe it reflects our commitment to enabling brands to create deeply personalized and memorable customer experiences. For us, this recognition validates our focus on innovation and customer centricity, particularly our advanced AI engine, Clever.AI, which powers features such as automated journeys (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain committed to our mission of enabling brands to drive meaningful engagement across channels, driving both emotional resonance and measurable growth.”
Magic Quadrant reports are the culmination of rigorous, fact-based research in specific markets to provide a comprehensive view of vendors’ relative positions in markets where growth is high and vendor differentiation is clear. Vendors are divided into four quadrants: Leaders, Challengers, Visionaries, and Niche Players.
Source: PRNewswire
