New integration enables healthcare marketers to use call, text, and lead attribution data to optimize automated bid strategies in ad platforms while maintaining HIPAA compliance
Freshpaint, the Healthcare Privacy Platform creator, announced a new integration with CallRail, the AI-powered lead intelligence platform, to optimize ad campaigns while maintaining HIPAA compliance. Freshpaint will continue to add more capabilities to its Healthcare Privacy Platform to empower healthcare organizations to innovate at the pace of other industries while always protecting consumer privacy.
“Our healthcare clients are marketing in the dark without a HIPAA-compliant tracking solution. Freshpaint and CallRail help us bring our clients’ marketing campaign performance back into the conversation,” said Andrew Miller, Co-Founder and Vice President of Client Services at Workshop Digital, a digital marketing services agency with clients using both CallRail and Freshpaint. “That’s an unlock, giving our patient-centric, privacy-first healthcare clients a serious competitive advantage in the minds of patients and the ROI-driven performance marketing landscape. Partnering with Freshpaint and CallRail strengthens our relationships with our clients because we can offer solutions that are truly a win/win for brands and patients.”
CallRail’s lead intelligence platform provides granular attribution data on calls, texts, and form fills, down to the keyword, to help healthcare marketers increase leads by 20% and decrease the cost per lead by 20%. Feeding CallRail data through Freshpaint gives healthcare marketers a one-stop shop for their marketing data, establishing a privacy-first marketing ecosystem with minimal risk while still delivering the high-performance results they’re looking for.
Also Read: Matrix Medical Network introduces step change in Medical Diagnostic Coding as it onboards evaire, ECLAT’s Health Solutions’ NLP/AI-Powered Platform
“We know consumers want the flexibility of scheduling healthcare appointments online and over the phone,” said Steven Fitzsimmons, CEO and co-founder of Freshpaint. “This new integration and partnership with CallRail helps healthcare marketers capture even more of the conversion data they need to optimize ad performance in a privacy-first way.”
Additionally, Freshpaint connects to analytics platforms like Google Analytics 4 and major data warehouses like Snowflake and BigQuery to give marketers the ability to combine CallRail data with other datasets, so they can uncover next-level learnings about their website visitors.
“CallRail has a long history of focusing on capabilities for our healthcare customers with a suite of HIPAA compliant solutions that safeguard patient privacy while providing accurate and actionable lead intelligence data,” said Marc Ginsberg, CEO of Callrail. “By deeply integrating with Freshpaint, a partner our healthcare customers’ compliance departments already trust to remove PHI and PII from marketing data, we’re able to further ensure compliance, while optimizing marketing campaign performance.”
Source: PRWeb
