Cured by Innovaccer Inc., announces the launch of the Healthcare Experience Platform (HXP)—a comprehensive solution powered by AI to ignite patient engagement and revenue growth. The announcement comes on the back of Innovaccer’s acquisition of Cured with the goal of collaborating to accelerate innovation for patient experiences and outcomes.
“As more entrants, like large retailers, enter healthcare, patients’ expectations for how they want to interact with care have been redefined. It’s more important than ever for healthcare organizations to lean into personalized, digital strategies and deliver the experience consumers demand,” said Andrew Sawyer, CEO and cofounder of Cured by Innovaccer. “HXP is the centralized platform to provide consumers with modern, digital experiences at every stage of the healthcare journey, driving improved care outcomes, reduced costs, and accelerated patient acquisition.”
The HXP incorporates comprehensive healthcare data, omnichannel communications, and robust analytics with AI to deliver a modern, data-driven consumer experience. The HXP includes the following capabilities:
- The Consumer Data Platform (CDP) unifies first- and third-party data, including clinical, demographic, financial, and engagement data, to provide a holistic view for a targeted and personalized consumer experience
- The platform’s Outreach solution, complete with 80+ pre-built patient journeys, helps guide patients seamlessly in their care journey through AI-powered multi-channel campaigns, ensuring an enhanced healthcare experience
- The AI-powered Contact Center improves patient access and operational efficiency, ensuring an effective workflow for agents and care team members to proactively surface care gaps, driving higher conversion rates and satisfaction through automation, enabling rapid appointment scheduling and first-call resolutions
- The Market Intelligence capabilities aid strategy and finance leaders in identifying growth opportunities, referral pattern optimization, and business performance insights to stay ahead of the competition, enabling data-driven decision-making that drives ROI
- The platform’s AI-based machine learning Propensity Models precisely target patients with a high likelihood to consume types of care or services with digital content to improve conversion, ROI, and reputation.
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“The HXP, with its enhanced capabilities, will help healthcare organizations deliver personalized, connected, and convenient healthcare experiences across the consumer journey,” said Abhinav Shashank, cofounder and CEO of Innovaccer. “Health systems across the country are leveraging HXP and its AI capabilities to deliver a differentiated and holistic consumer experience, enabling them to grow market share, create better outcomes, and attract more patients from their communities.”
SOURCE: Businesswire