Alibaba International Digital Commerce Group (“Alibaba International”) is excited to announce the U.S. launch of Pic Copilot, an advanced artificial intelligence (AI)-driven e-commerce design tool tailored for small and medium-sized enterprises (SMEs). The tool is slated to help American SMEs save on photography and design costs while increasing sales.
Boosting Conversion with Unique AI Model
Pic Copilot features 12 user-friendly, one-click advanced AI design tools aimed at making tasks such as swapping image backgrounds, perfecting images and videos, conducting virtual try-ons, and generating ads a hassle-free experience for SMEs.
Leveraging real-life e-commerce data from Alibaba International, a specialist in global digital trade and e-commerce, Pic Copilot improves product imagery and videos, resulting in superior performance compared to the original content. Initial tests have shown an impressive double-digit average increase in click-through rates.
The application of Pic Copilot’s first two versions revealed that SMEs and key opinion leaders (KOLs) prioritize graphics that drive sales rather than merely focusing on aesthetics. The latest iteration of the model is built on 250 million parameters and utilizes a novel data annotation method centered around sales metrics. By analyzing how various background elements in images influence click-through rates across 240 product categories, the AI model has been trained not only on visual appeal but also to enhance sales performance.
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U.S. Launch Highlights
Pic Copilot introduces innovative features such as virtual try-on tailored for multiple skin tones and body types, featuring more than 160 models across four major skin tones.
The platform allows users to upload personal images, enabling fashion entrepreneurs and KOLs to serve as models in their own product try-on photos. This feature eliminates the need of hiring professional models or conducting photoshoots, ultimately saving both time and resources.
Additionally, Pic Copilot has introduced U.S.-specific graphic theme templates tailored to national holidays and celebrations such as Independence Day, Thanksgiving, and St. Patrick’s Day.
Source: PRNewswire
