Wavenet, an AI-driven telecom digital transformation partner, and CSG , a purpose-driven SaaS platform company, unveiled a new AI-powered real-time promotion solution. This joint solution is designed to revolutionize the way telecom operators engage with their subscribers.
By merging Wavenet’s predictive intelligence platform, Sense AI for customer experience , with CSG’s real-time engagement capabilities , the solution enables operators to move from reactive to predictive engagement, delivering personalized, high-impact offers in real-time, without having to overhaul existing infrastructure. The solution adds a dynamic intelligence layer that continuously assesses subscriber behavior (churn risk, lifecycle stage, and usage patterns) at scale.
“Telecom operators don’t always need to replace infrastructure to innovate,” said Suren Pinto , CEO of Wavenet. “This is where the true power of AI comes in, enabling intelligent automation without major investment. With Wavenet’s Sense AI integrated into CSG’s real-time engagement capabilities, we’re helping operators build customer loyalty and deliver personalized, fast-converting engagement at scale. This is monetization that works today, not in the next transformation cycle,” added Pinto.
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Monetization that works throughout the lifecycle
From prepaid churn prevention to contextual roaming sales and enabling add-on services, the AI-powered solution supports high-impact use cases across the subscriber journey, providing operators with a powerful monetization lever designed for precision, speed and adaptability to optimize outcomes.
The solution integrates seamlessly into existing environments and enables continuous learning and automation, providing operators with a smarter, more flexible way to personalize engagement—all without disrupting ongoing operations, increasing overhead, or increasing total cost of ownership.
“AI is fundamentally changing how operators grow and compete, and those who act now will lead the market,” said Mayoor Mahendra , vice president of network solutions at CSG. “With this solution, CSG and Wavenet are giving operators a smarter, faster way to engage customers, reduce churn, and deliver real business impact, all while building on the systems they already trust. We’re proud to set a new standard for how AI can power meaningful, real-time customer experiences at scale.”
A new standard for real-time engagement
Wavenet and CSG’s joint demonstration at DTW – Ignite 2025 showcased how real-time triggers—whether top-ups, data usage, or location—can go beyond reactive interactions to generate predictive, personalized offers that convert in the moment. As operators look to modernize customer experience services without disrupting them, Wavenet and CSG are setting a new benchmark for scalable, intelligent innovation that proves AI-powered engagement isn’t about the future—it’s what works today.
Source: PRNewswire
