Skai, a leader in omnichannel commerce media solutions, has unveiled Celeste AI, a groundbreaking generative AI marketing agent designed to revolutionize how brands and agencies navigate the evolving commerce media landscape. Industry pioneers such as Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are among the first to gain exclusive access to Celeste AI’s closed beta, leveraging its advanced capabilities to streamline media operations at scale.
As commerce media expands with an increasing number of channels, publishers, ad formats, and data sources, success hinges not just on information access but on the ability to unify, interpret, and act on that data effectively. Skai remains the only platform that fully integrates omnichannel commerce media by combining first-party advertiser data, publisher insights, competitive intelligence, and digital shelf data into a cohesive ecosystem. With the introduction of generative AI, Skai transforms this complexity into actionable marketing strategies, empowering brands to make informed decisions across every channel.
“We founded Skai to help brands grow. From day one, our focus has been performance — better ROI, greater efficiency, and lowering barriers for brands using online media. As commerce evolved into an omnichannel ecosystem and data erupted, our responsibility evolved: not just helping marketers perform better, but making them smarter,” said Yoav Izhar-Prato, CEO of Skai. “Celeste is the next step. An intelligent system that turns data into action, leveraging Skai’s unique knowledge graph.”
By harnessing the power of generative AI, brands can unify insights across retailers, channels, and audiences, achieving unprecedented levels of efficiency and performance. AI-driven ad spending is expected to surge by 125% to $192 billion, according to Bloomberg Intelligence, while McKinsey projects that generative AI could enhance marketing productivity by 5-15% of total spend.
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Unlike generic AI solutions, Celeste AI is purpose-built for marketing. Backed by Skai’s proprietary data intelligence and decades of expertise, it aggregates signals from over 200 publishers, competitive insights, and cross-channel performance metrics to provide precise, tailored recommendations. This powerful fusion of AI and deep industry expertise enables marketers to optimize campaigns, unlock growth opportunities, and make data-driven decisions with confidence.
“Don’t think of Celeste as just a new tool — it’s an enabling technology that transforms how marketers engage with data, make decisions, and drive growth,” said Gil Sadeh, President of Skai. “As AI becomes the new UI, marketers must look beyond feature comparisons when selecting their tech partners and focus on intelligence. If you’re not asking your vendors for their GenAI innovation roadmap, you’re risking being left behind.”
Celeste AI eliminates the need for marketers to manually sift through countless dashboards and spreadsheets.
Instead, they can interact dynamically with their data, posing both tactical and strategic queries such as:
- What are my biggest growth opportunities across retail media?
- Where should I shift my budget to maximize ROI?
- How should I allocate a 50% budget increase across channels?
“Celeste is a massive step forward for Skai and the industry,” said Stephanie Andrews, Media Director, Retail Media at Advantage Solutions. “It’s both terrifying (in the best way!) and thrilling to see it in action. For the first time, I got a glimpse into the future of work, and my mind was blown.”
“In all my years as a product leader, I’ve never seen this level of excitement before from clients,” said Guy Cohen, Chief Product Officer at Skai. “Celeste is nothing short of mind-blowing. The insights it delivers, the recommendations it generates, and the impact it will have are unmatched. It’s like having a personal expert that understands every channel, every publisher, every product, every audience by your side. This is the future of commerce media.”
As Skai continues to lead the evolution of commerce media, Celeste AI stands as a testament to the company’s commitment to innovation, intelligence, and customer success. The future of marketing is here, and it is powered by AI.
