With a proven track record in advertising and brand research, Fenton brings a bold vision for the future of insights.
MarketCast, a leading technology and data-enabled market research and analytics firm, announced current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately.
The decision comes at a pivotal moment for the industry, as media fragmentation accelerates and brands face growing pressure to use real-time, predictive data to optimize campaigns and drive measurable sales outcomes.
Fenton is a seasoned advertising and brand executive who’s played a huge role in shaping MarketCast’s research and operations. As an accomplished strategist with over 30 years of experience, her leadership qualities and unmatched industry knowledge will continue to position MarketCast as an essential strategic partner for brand and campaign intelligence solutions — crucial for any company operating in today’s modern fast-moving, media marketplace.
Prior to joining MarketCast nearly three years ago, Fenton held senior leadership roles at top firms, such as Nielsen, Ipsos and Kantar. She currently serves on the Board of Trustees for the ARF and had previously been a Member of the Board for the National Brain Tumor Society.
“We are confident that Amy will be a tremendous leader for our clients and employees alike,” said Ahmed Wahla, Partner with Kohlberg, MarketCast’s lead financial investor. “With a focus on product modernization through AI and data science, client-centric commercial focus, and talent development, Amy’s leadership best positions MarketCast for the future to arm our clients with real time predictive data driving marketing ROI for their enterprise.”
Also Read: MarketCast Launches Hybrid AI-Human Advertising Research
Fenton will place an emphasis on innovation, infusing AI across the business to enhance speed and efficiency for MarketCast’s clients, and building out best-in-class ad/brand products to deliver real-time, predictive data that drives sales outcomes.
“MarketCast has an impressive track record delivering world-class insights and data that brands have come to rely on to deliver measurable impact,” said Fenton. “I’m excited to lead the transformation and modernization of our solutions so, ultimately, our clients can successfully compete and win in today’s dynamic media marketplace.”
Paul Forgue, who has been instrumental in advancing analytics on the financial performance of the company and deploying mission-critical technology, will remain as President and CFO at MarketCast, maintaining his leadership role as he oversees the Finance, Legal, and Corporate IT organizations.
MarketCast has evolved from a boutique custom research firm into a leading technology and data-enabled insights and analytics company. Today, MarketCast provides AI-powered advertising research to more than 80 percent of the top U.S. advertisers. MarketCast’s Brand Effect platform is the gold standard for measuring ad breakthrough, while its brand research and data science capabilities are trusted by the world’s most influential marketers to guide creative, media, and brand strategy.
Source: Businesswire
