The offering demystifies data platforms such as Walmart Luminate™ and revolutionizes how CPGs use AI to build efficient strategies to reach customer segments
Insite AI, a leading AI-enabled category and revenue growth partner for consumer brands, has launched a timely solution to serve category leaders — fully explained — shopper behavior insights. Shopper AI from Insite AI harmonizes a brand’s disparate sources of shopper data, mines for insights and provides an immediate AI-powered shortcut to actionable recommendations. The new offering is available now and is uniquely tailored for each company that deploys it.
Walmart Luminate offers brands data at scale, and the data presents a complete picture of the shopper behaviors of 140 million households. Insite AI can help brands make this data actionable through Shopper AI. The solution reads through large volumes of shopper data and can instantly identify gaps and opportunities that are most relevant to the brand. Users receive automated tactical alerts on where and how they can drive their business forward.
Shopper AI combines Walmart Luminate data with insights from Sam’s Club and other leading retailers, syndicated sources, CPG proprietary data, planograms, promotion calendars and more, to create one holistic view into customer behavior. Key benefits of the Shopper AI solution include:
- Explaining the “why” behind the data. The solution decomposes the causal factors affecting performance of a brand’s products, stores, locations and competitors.
- Enriching data from platforms such as Walmart Luminate. Shopper AI goes beyond the data to review certain market conditions, price elasticities, demand transference, shifts in shopper behavior and more.
- Providing forward-looking views into a brand’s business. Not just answering what needs to happen today, the solution delivers metrics on how shopper segments might evolve and where competitors will likely stand.
- Presenting a configurable dashboard. The customizable tool meets the direct needs of a CPG and its nuanced ways of working.
- Integrating data easily. Shopper AI incorporates many data sources, including Walmart Luminate, Nielsen, Circana/IRI, consumer decision trees and others.
“There are technology platforms that bring various shopper data sources together, but that’s it. Shopper AI goes much further, leveraging AI to explain what the data means and suggest a plan of action,” said Kristine Joji, EVP, strategy consulting, Insite AI. “Having spent nearly two decades in merchandising at Walmart, I can see how Shopper AI will save category leaders a remarkable amount of time mining data and give them an ability to bring retailers dynamic insights that will grow their brands and the category overall.”
Built to complement Walmart Luminate
As Walmart continues to advance its new data platform Walmart Luminate, CPGs are seeking assistance in navigating the complex and powerful platform. According to Joji, Walmart’s platform provides brands a view into millions of households, including never-before-seen data on online behavior.
With Shopper AI, brands receive a personalized solution that is integrated into the company’s IT architecture. The solution takes the data from Walmart Luminate and automatically pinpoints the most meaningful insights that can lift a brand in areas like:
- Delivery and pickup trends at a regional or store level.
- Product performance shifts among price-sensitive shopper groups.
- Long-term demand forecasts by shopper groups at the category, brand or product level.
Shopper AI is available on the Azure Marketplace, providing members with an easy one-click transaction. Insite AI is supported by Bentonville-based NewRoad Capital and M12, Microsoft’s Venture Fund, based in San Francisco.
SOURCE: BusinessWire
