Constructor, the leading AI-powered product discovery and search platform for enterprise ecommerce companies, announced that Forrester Research, a leading global research and advisory firm, has named Constructor a Strong Performer in “The Forrester WaveTM: Commerce Search And Product Discovery, Q3 2023.” Among the select companies invited to participate in the Wave assessment, Constructor was the top-ranked vendor in the strategy category.
Forrester defines commerce search and product discovery as “software solutions that ingest product, customer, and logistical data and apply logic (via human-defined rules or machine learning models) to show products to shoppers. These solutions personalize that selection of products based on shoppers’ historical activities, their behaviors in the current session, and the goals or configurations set by the merchant.”1
In this Wave, Constructor received the highest possible scores (5 out of 5) in the “current offering” evaluation criteria of: usability and tooling, manual search and merch configuration, guided search and quizzes, type-ahead (encompassed in Constructor’s autosuggest functionality), and content search. Constructor also scored a 5 out of 5 in the “strategy” criteria of vision, innovation, roadmap, and adoption.
The Wave also notes that:
- Constructor’s reference customers “…feel well supported and overwhelmingly expect to remain with the vendor in the long term.”
- “[Constructor] launched in 2019 and has disrupted the market with its superior vision to enable potential customers to test the product on their site before purchase and its outcome-driven functionality, with more on the horizon.”
- “Constructor has strategic strengths in innovation and adoption. Reference customers feel they had impact on innovation and appreciate the vendor’s proactive approach.”
- “Constructor has strengths in usability and tooling, manual search and merchandising configuration, and guided search and quizzes.”
Eli Finkelshteyn, Constructor’s CEO, said: “We believe our top ranking in the strategy category and recognition as a Strong Performer validate Constructor’s vision for holistic product discovery, which focuses on driving the best results for our customers and showing the most attractive results to their shoppers. In addition, we feel the description of our company, developed through conversations with our customers, underscores what we’re most proud of: our relentless commitment to AI innovation to drive strong, tangible, measurable results for our customers, paired with going above and beyond to make sure our customers see success with our products.”
Finkelshteyn continued: “As ecommerce companies seek to improve how customers find and search for their products, we’re dedicated to creating highly personalized and compelling omnichannel experiences throughout the buyer journey. Across search results, category pages, recommendations, quizzes and everything else included in product discovery, we blend what’s best for the buyer with what’s best for ecommerce businesses — optimizing results in milliseconds to reflect each brand’s unique KPIs.”
As B2C and B2B ecommerce companies evaluate product discovery technologies, Forrester recommends in the Wave that “digital business leaders should look for commerce search and product discovery solutions that enable the preferred balance of manual control, AI-led optimization, and visibility,” “prioritize the appropriate user’s experience for their needs,” and “support the most appropriate features for the brand or industry.”
