Amy Flaskett has joined OpenAI’s Go-to-Market team for Ads Solutions, taking on a role within the company’s founding London team working on ChatGPT Ads.
Flaskett announced the move on LinkedIn following her onboarding in San Francisco. She described the appointment as a new professional chapter after more than a decade working across media, marketing and e-commerce.
Her move comes as advertising platforms continue to adapt to the growing role of artificial intelligence. OpenAI’s development of advertising capabilities around ChatGPT is creating a new area of focus for professionals working at the intersection of technology, media and marketing.
In her announcement, Flaskett said she will be involved in helping build ChatGPT Ads from an early stage. She also highlighted the opportunity to work alongside David Dugan, Mark Bambury and the wider team developing the initiative in London.
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The appointment brings media and marketing experience into an emerging area of OpenAI’s business. Flaskett’s background across media, marketing and e-commerce aligns with an advertising environment that is increasingly being shaped by AI-powered products, changing consumer behavior and new approaches to digital engagement.
The development also points to the expanding range of roles emerging around generative AI. As AI companies move beyond model development and into commercial applications, professionals with experience in marketing, advertising, media and go-to-market strategy are becoming part of technology teams building new business models.
For the advertising industry, the introduction of AI-native platforms could create new questions around how advertising is presented, measured and integrated into user experiences. Those questions are likely to become increasingly relevant as companies experiment with advertising within conversational and AI-driven interfaces.
Flaskett’s appointment places her at the early stage of that transition, joining OpenAI’s London Ads Solutions team as it works on the development of ChatGPT Ads.
