Now rolling out wider support for service firms wanting to offer GitLab as a handled solution, the company widens its MSP Partner Program. This move lines up with rising requests from big businesses seeking smarter automation, not just writing code but smoothing how teams plan, build, test, secure, and release software. Even though many companies now use AI tools to speed up coding work, they still get stuck when moving between stages like automated builds, safety audits, policy checks, or passing tasks across departments. Built, in coordination features inside GitLab let artificial intelligence helpers take on repetitive jobs across all phases, all kept under one controlled system. With this updated partner path, outside providers can set up GitLab anywhere: their own servers, shared hosting spots, client sites, or major cloud platforms. Control stays tight. Data never drifts where it shouldnt go. Flexibility meets rules. Enterprises pick where things run without losing oversight. Demand for such managed deployment options has been particularly strong across regions including EMEA, Latin America, and Asia-Pacific, where regulatory frameworks often dictate how and where data is stored and processed. The program builds on the recent general availability of the GitLab Duo Agent Platform and aims to create new revenue opportunities for partners through enhanced margins and service-driven business models. MSP participants receive benefits such as additional transaction premiums, full retention of fees from deployment, migration, training, and consulting services, as well as access to priority support channels, not-for-resale licenses, quarterly technical bootcamps, and marketing development funds.
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“The GitLab MSP program strengthens our partnership with GitLab, enabling us to deliver certified, secure, and highly available GitLab services faster, driving immediate value to the end customer,” said Matthew Hope, global cloud practice lead at Adaptavist. “The MSP program reinforces our commitment to delivering aligned, tailored GitLab managed services and enables our customers to maximise their GitLab investment and realise the full benefits of the latest features, including GitLab Duo Agent Platform.” “As a partner dedicated to digital sovereignty, GitLab’s enhanced MSP program allows us to further scale our 24/7 global services for clients with complex requirements,” said Gil Oliveira, chief commercial officer at Adfinis. “By combining our deep expertise in migration and consolidation with GitLab’s AI-native platform, we ensure our customers can innovate rapidly while maintaining full control over their data and infrastructure.” “GitLab is well-positioned to provide MSPs with a single managed service offering for the entire software development lifecycle. This program strengthens our commitment to the MSP channel and positions our partners to capture growing demand for agentic AI automation across the software development lifecycle,” said Ian Steward, chief revenue officer at GitLab. “We’re seeing strong demand from enterprises that want to adopt agentic AI across the software lifecycle, capabilities like GitLab Duo Agent Platform, while maintaining strict control over their data and compliance posture,” said Alex Picker, VP of Global Ecosystems at GitLab. “Our enhanced program addresses this challenge by enabling MSP partners to deliver GitLab’s intelligent orchestration platform within whatever hosting environment that helps them meet their customers’ requirements.”
