Artifi, the leading SaaS software for mission-critical product customization, announced the launch of AI Automated Product Setup. This new feature uses artificial intelligence and computer vision to enrich supplier data, making it customization-ready for products in ecommerce channels.
Across the promotional products industry, suppliers and distributors spend thousands of hours manually setting up products for online customization. Each product requires a detailed setup, including template creation, rules, and product details like color variants, decoration locations, and decoration methods. This setup often takes up to two hours per SKU. Artifi’s AI Automated Product Setup eliminates that manual effort by automatically converting supplier feeds through a PromoStandards integration into fully configured product libraries in a fraction of the time.
A 500-product catalog that once required about 1,000 hours of setup can now be configured in roughly 40 hours. That’s a 96% reduction in setup time.
“Promotional products distributors tell us product setup is their biggest operational bottleneck,” said Yash Shah, Chief Technology Officer at Artifi and its parent company Amla Commerce. With AI Automated Product Setup, Artifi combines computer vision and intelligent automation to eliminate that friction. Teams can now launch new products faster and scale growth without increasing setup time and costs.”
Also Read: Amazon Launches AI tools to help sellers speed up product success
How It Works
AI Automated Product Setup connects supplier data, automates product setup, and keeps product libraries synchronized.
- PromoStandards API Integration – Artifi connects directly to promotional product supplier data feeds to retrieve structured product information and media content.
- Computer Vision AI – A trained AI model analyzes product images to identify decoration areas, define printable zones, and generate configuration rules to create customization-ready products automatically.
- Subscription Management – Distributors can subscribe to multiple supplier feeds within Artifi. The system automatically keeps product libraries synchronized, ensuring product data and configuration details remain accurate without requiring manual updates.
Products configured through AI Automated Product Setup are immediately ready for real-time customization and virtual proofing within Artifi’s product customization platform.
Industry Impact
For distributors, this breakthrough means faster product launches, improved data accuracy, and scalability. For suppliers, it delivers cleaner, customization-ready product data directly to distributor channels, enabling distributors and accelerating growth.
“This is a pivotal advancement for the promotional products industry,” said Tom Flierl, Chief Commercial Officer at Artifi and its parent company Amla Commerce. By automating product setup through AI and industry standards, suppliers and distributors can reduce operational overhead and focus on growth.”
SOURCE: PRNewswire
