Consumer Cybersecurity Market at a Turning Point
With little innovation in personal cyber protection for over a decade, consumers are bleeding cash due to cyber attacks and scams. In 2024 alone, Americans lost over $12.5 billion to online scams, a 25% increase from the previous year. Fueled by the rise of AI-powered attacks, 73% of consumers report being targeted or attacked online. At the same time, the consumer cybersecurity market has lagged behind, dominated by outdated tools built for a different era, resulting in unprotected consumers for today’s AI age.
The new funding will fuel Guardio’s continued product innovation, its detection engine, and expand its consumer cyber posture and visibility capabilities. It will also accelerate the development of new protection layers designed for the evolving AI-driven web, where consumers increasingly use AI agents, tools, and browsers. On the Go-To-Market side, the funds will drive global brand building, distribution, and strategic partnerships, while supporting potential acquisitions to strengthen Guardio’s offering and further scale the consumer cybersecurity category.
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“Guardio is redefining consumer cybersecurity for the AI era,” said Gilad Shany, Managing Partner at ION Crossover Partners. “As the threat landscape rapidly evolves and AI fundamentally changes how users engage with the internet, the market is reaching a pivotal inflection point. Guardio is uniquely positioned to shape the future of digital safety and to seize a transformative market opportunity.”
Existing investors also participated in the new round, including Union Tech Ventures, Vintage Investment Partners, and Emerge.
Protection, Visibility and Safeguarding GenAI Platforms
Guardio’s next-generation detection engine already identifies anything that can harm users, from crafted phishing attempts to AI-generated scams – a task traditional protection tools fall short at. On top of protection, Guardio is now building a visibility layer. For the first time, enterprise-grade capabilities traditionally found in Data Loss Prevention (DLP) and SaaS Security Posture Management (SSPM) products often costing organizations millions will be available to individuals at an affordable price. Examples include identifying and locking down sensitive documents that are publicly shared, mapping out accounts and services that are missing security measures like two-factor authentication, and configuring social media settings to make hostile account takeovers more difficult. Using the funds, Guardio will continue to bring enterprise-level visibility, control, and remediation features to everyday users, democratizing digital protection.
The funding announcement comes just one month after Guardio announced a partnership with Lovable, the fastest-growing AI software company globally, to embed its detection engine into Lovable’s GenAI chain. Every new site built on Lovable is now automatically scanned before launch, demonstrating Guardio’s ability to defend against threats at AI speed and scale.
Source: Guardio
