Kyndryl, the world’s largest provider of mission-critical IT services, and VML, a WPP global brand creative and digital transformation leader, unveiled a strategic partnership designed to transform the way enterprises engage with customers. By combining advanced artificial intelligence (AI), real-time data, and next-generation technology, the two companies aim to deliver highly personalized, seamless brand experiences at scale.
The alliance brings together Kyndryl Consult advisory services and Kyndryl Vital design and co-creation capabilities with VML Enterprise Solutions’ expertise in customer and experience transformation. This unified approach enables enterprises to accelerate innovation, modernize infrastructure, and unlock new opportunities for meaningful customer engagement.
“Customer expectations are evolving faster than ever, and to stay competitive, brands must continuously deliver meaningful, personalized experiences while navigating complex technology ecosystems,” said Ismail Amla, Senior Vice President, Kyndryl Consult. “Our partnership with VML is about removing the friction that often slows down experience transformation engagement, enabling businesses to orchestrate seamless customer journeys while modernizing the data and technology infrastructure behind them.”
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Kyndryl contributes decades of deep engineering expertise, powered by Kyndryl Bridge its AI-driven open integration digital business performance platform alongside its robust IT infrastructure and data management capabilities. VML Enterprise Solutions complements this with advanced customer experience solutions leveraging WPP Open, the company’s AI-powered operating system. Together, supported by their ecosystem of alliance partners, Kyndryl and VML will deliver measurable business outcomes through end-to-end customer transformation.
“Our vision for the future of experiential brand engagements is clear – building memorable customer experiences that are informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients,” said Jeff Geheb, Global CEO of VML Enterprise Solutions. “Together, VML and Kyndryl are breaking down silos, integrating talent and services and ultimately simplifying the path that our customers will take to move from idea to proof of concept and delivery at scale.”
Transformative Experiences Across Industries
Organizations across sectors are eager to scale AI adoption but often face hurdles such as limited data access, cybersecurity risks, organizational silos, and rising infrastructure costs. To address these challenges, Kyndryl Vital and VML Enterprise Solutions will deploy multidisciplinary squads of designers, AI specialists, developers, and engineers to deliver connected, growth-oriented solutions.
Key focus areas include:
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Financial Services: Enterprises face challenges in securing and integrating data while preparing infrastructure for AI readiness. Leveraging Kyndryl’s Agentic AI Framework and WPP Open, the partnership will help financial firms orchestrate data securely, enabling advanced customer intelligence and personalized banking experiences.
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Retail: As customer demand for tailored shopping experiences grows, retailers are under pressure to unify customer data, strengthen security, and optimize omnichannel commerce. Kyndryl and VML will support retail organizations in leveraging AI to create secure, seamless, and highly personalized engagements across customer touchpoints.
In today’s competitive marketplace, leaders distinguish themselves by connecting back-end enterprise systems with front-end customer interactions. The partnership between Kyndryl and VML accelerates this integration, enabling brands to combine human creativity with advanced technology a formula both companies believe is essential for driving sustainable growth.
