New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients
Scorpion, a leading provider of digital marketing and technology solutions for local businesses, has partnered with ServiceTitan, the top software platform built to power the trades, to introduce Capacity Marketing Engine—an innovative, AI-driven solution designed to help home services providers get the most out of their digital advertising investments.
Currently available to select Scorpion clients, the Capacity Marketing Engine will be widely accessible beginning in May to businesses using both Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer.
Home services professionals—including HVAC technicians, plumbers, and electricians—depend on steady lead generation to maintain operations and drive growth. However, inconsistent demand, seasonal fluctuations, and unpredictable consumer behavior often result in inefficient ad spend, underutilized technicians, and missed revenue opportunities.
The Capacity Marketing Engine addresses these challenges head-on by leveraging real-time data from ServiceTitan to intelligently adjust advertising spend. The AI-powered system automatically increases digital advertising when business is slow to help fill schedules, and scales back when demand is high to avoid overspending—creating a smarter, more responsive approach to marketing.
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With this new solution, the gap between fluctuating demand and ad strategy is bridged. Advertising is no longer a static activity; instead, it’s directly tied to real-time business needs, transforming scheduling into a dynamic, data-informed process.
This launch marks a significant evolution in the Scorpion–ServiceTitan partnership, combining powerful automation with trusted operational insights to set a new benchmark for growth in the home services industry.
“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, Founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan—it’s another step toward helping our clients grow more efficiently, stay fully booked, and maximize their revenue.”
Key Features & Benefits of the Capacity Marketing Engine:
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Automated Ad Spend Optimization: Uses AI to increase budget allocation during low-demand periods and reduce spending when schedules are full.
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Real-Time Visibility and Control: Integrated with Scorpion’s Revenue App, offering full transparency into budget adjustments and their underlying triggers.
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Operational Efficiency: Reduces the need for manual ad management, giving business owners more time to focus on customer service and team management.
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Maximized ROI: Aligns marketing investment with actual business capacity, improving budget efficiency and driving consistent revenue growth.
By aligning advertising with actual capacity and customer demand, Scorpion and ServiceTitan are empowering home services businesses to grow smarter, faster, and more efficiently than ever before.
