Agentic technology transforms marketing into a growth engine, shortening the marketing cycle from months to days
GrowthLoop, a pioneer in AI-driven marketing innovation, introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud, designed to accelerate the marketing cycle and drive compound growth.
Leveraging agentic AI and built natively on a company’s data cloud, GrowthLoop enables marketers to rapidly and securely iterate, optimize, and scale personalized campaigns – shortening months-long marketing cycles to days. AI agents dynamically suggest precise audience segments and journeys, trigger omnichannel campaigns, and analyze performance in real-time to drive compounding growth across revenue, lifetime value, and ROI.
“The launch of our Compound Marketing Engine marks a first in our industry, and a category-defining moment in AI-driven marketing,” said Chris O’Neill, CEO of GrowthLoop. “For years, marketing has been trapped in a world of slow cycles and incremental improvements. Compound marketing changes the game – allowing brands to learn, iterate, and grow exponentially.”
Historically, marketing optimization has focused on small, manual improvements, often constrained by outdated workflows, siloed data, and disconnected tools and technologies. The GrowthLoop Compound Marketing Engine introduces a fundamentally new approach to the marketing creation and iteration cycle that gives marketers agentic, growth-driving superpowers.
For example, a retail marketer might tell GrowthLoop to help drive repeat purchases. Agents proactively suggest an audience of highest-propensity repeat buyers, create a journey to target them across email and ads, ask the marketer if they’re ready to launch the campaign, and then quickly refine it based on actual performance and AI-driven insights. Previously, this end-to-end campaign cycle might have taken two months, with another month to analyze results – a common challenge when operating at the enterprise scale. With GrowthLoop, marketing teams can iterate continuously, unlocking a significantly faster marketing cycle that drives compound growth over time.
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“Already we’re seeing how the level of iteration speed and intelligence from GrowthLoop’s Compound Marketing Engine will reshape how we engage with customers and drive LTV,” said Usman Humayun, Group Vice President of Marketing at Albertsons Companies and new GrowthLoop customer. “What used to take months—building audiences, launching campaigns, analyzing results, and iterating— now happens in days. We’re excited to be at the forefront, and we think other retailers will quickly see the opportunity, too.”
As part of this launch, GrowthLoop is unveiling an unrivaled set of new capabilities that power its Compound Marketing Engine, including:
- Universal Journeys, giving marketers the ability to orchestrate and activate their entire marketing stack from a single canvas for the first time, infusing intelligence into every connected martech tool to increase its impact. Now marketers can build and activate omni-channel campaigns without ever leaving the Compound Marketing Engine, unlocking seamless iteration that fuels compounding growth.
- AI Studio, a command center where marketers mobilize AI agents to organize and activate data, build audiences, construct journeys, analyze campaign data, and generate new campaign ideas. Agents also collaborate within AI Studio—proactively surfacing new audiences, journey optimizations, and campaign improvements for marketers to review and approve.
GrowthLoop’s new Growth Agentsare a team of AI-powered collaborators that work together, learn from your data, and suggest next-best actions that help marketers launch, optimize, and scale high-performing campaigns with ease.
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- Data Agent learns and understands the data in your cloud to provide user-friendly field descriptions while assessing what data would be most useful for each audience.
- Audience Agent creates precise audience segments for your campaigns based on campaign history, traits, and attributes, and suggests additions to the segment as insights arrive.
- Journey Agent builds personalized omnichannel journeys, choosing the optimal channels and timing based on historical performance data, and provides optimization options based on performance.
- Insights Agent references historical and real-time performance data and helps other agents provide actionable recommendations for rapid improvement.
- Research Agent acts as your personal brainstorming partner who searches the internet to retrieve contextual answers about campaign decisions.
- Supervisor Agent – oversees all other agents, making real-time assessments of when it’s time to activate one or multiple agents to perform growth-driving actions for you.
“Marketing and markets are moving faster than ever,” said Scott Brinker, marketing technology industry analyst and editor of chiefmartec.com. “Companies that can sense and respond to changes faster than their competitors through intelligent feedback loops gain a significant advantage. The GrowthLoop Compound Marketing Engine empowers marketers to continuously iterate on fundamental campaign elements from audience targeting to journey design. AI interprets and extrapolates the latest performance data and guides marketers in swiftly adapting to this feedback to maximize impact.”
Source: PRNewswire
