Tuesday, May 13, 2025

Marketing and Analytics

Salesforce
Slack strengthens its AI-powered platform as it continues rolling out native generative AI capabilities to users, including enhanced search, channel and thread summaries, and a new recap feature Salesforce announced that Slack AI — which uses a company’s conversational data to help users work faster and smarter — is now available...
Qualtrics
Qualtrics, the leader and creator of the experience management (XM) category, announced the appointment of Gurdeep Singh Pall as its first-ever President, AI Strategy. Pall will guide the company's AI initiatives as Qualtrics develops powerful, generative, causal and predictive AI innovations powered by the world's largest database of human sentiment. Qualtrics...
Aarki
New platform set to advance mobile advertising with AI and privacy-centric solutions, increasing ROI on mobile growth marketing campaigns Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers. Aarki's custom-built,...
AI/R Group
AI/R Group emerges with an ambitious mission to revolutionize tech consultancy and digital transformation models by embedding AI into every aspect of customer engagement and business platforms. In a strategic combination of innovation and expertise, six trailblazing AI and digital services firms have joined forces to establish the AI Revolution...
Intel
Intel announced the recipients of its prestigious “Intel Partner Alliance Partner of the Year” awards, recognizing 28 outstanding partners in advance of Intel Vision 2024 in Arizona. These awards honor the achievements of member companies within the Intel Partner Alliance, highlighting their utilization of Intel’s latest products and technologies to...
Stensul
Stensul, the Marketing Creation Platform™, is highlighting the synergy between its solution and Adobe GenStudio at Adobe Summit 2024. For businesses seeking to optimize creative production workflows, combining these two solutions accelerates and simplifies the content supply chain. The combination empowers businesses to: Leverage Stensul's intuitive interface, brand guardrails, and collaborative...
Accenture
Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative generative AI models, to help organizations create personalized content at scale and accelerate the transformation of their content supply chains. Accenture...
Klick Health
Klick Health announced Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences organizations quickly optimize their brand strategies and enhance their market competitiveness. Built on top of Klick’s proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharma brand websites, leveraging generative AI to instantly...
Storytelling AI
In a world celebrated by artificial intelligence tools like ChatGPT, Gemini, and much more, the emergence of storytelling AI is not a new thing. AI story generators are renowned for their unique storytelling capabilities. These advanced platforms help writers make detailed plots, develop characters, and tell emotional stories. They're like...
Marketing Automation
Artificial intelligence (AI) continues to strengthen its hold on every industry, especially marketing. The AI technology market is extensive, reaching approximately $200 billion in 2023, and projected to soar to over $1.8 trillion by 2030. Fast-forwarding today AI-powered marketing automation is not an alien concept but a trillion-dollar goldmine....