Klick Health announced Klick Site AiQ™, an AI-driven marketing audit and assessment tool that helps life sciences organizations quickly optimize their brand strategies and enhance their market competitiveness.
Built on top of Klick’s proprietary MedOcean data lake, Klick Site AiQ regularly monitors pharma brand websites, leveraging generative AI to instantly...
In a world celebrated by artificial intelligence tools like ChatGPT, Gemini, and much more, the emergence of storytelling AI is not a new thing. AI story generators are renowned for their unique storytelling capabilities.
These advanced platforms help writers make detailed plots, develop characters, and tell emotional stories. They're like...
Artificial intelligence (AI) continues to strengthen its hold on every industry, especially marketing. The AI technology market is extensive, reaching approximately $200 billion in 2023, and projected to soar to over $1.8 trillion by 2030. Fast-forwarding today AI-powered marketing automation is not an alien concept but a trillion-dollar goldmine....
Salesforce announced the general availability of Tableau Pulse, making it easier for customers to make better, faster decisions with trusted generative AI and analytics. Tableau Pulse is included for free with all Tableau Cloud editions and Embedded Analytics solutions.
Why it matters: One of the top challenges for business leaders is finding ways to extract insights from their data....
Cheer Holding, Inc., a leading provider of advanced mobile internet infrastructure and platform services, announced the launch of the new Year of the Dragon Edition of CHEERS Telepathy, its cutting-edge, multimodal AI creative platform. This major iteration brings substantial advancements in model architecture, computing power, and content creation capabilities,...
International Data Group, the leading market intelligence and data company, announced that Andrew Hamel has joined the Company as Chief Technology Officer. In this newly created role, Hamel will oversee IDG's integrated product technology functions and teams, and will report directly to Genevieve Juillard, Chief Executive Officer of IDG.
As CTO, Hamel...
BrightEdge, the global leader in organic search, content and digital marketing automation, released new data that highlights how significantly Google’s AI-enabled Search Generative Experience (SGE)—launching soon—will impact companies and their bottom line. According to the data, an estimated 84% of queries on Google Search will be boosted by generative AI. The...
Viant Technology Inc., the leading people-based advertising technology company, announced a new integration with PurpleLab™, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US, to create an unparalleled measurement solution for healthcare marketers.
With the healthcare industry constituting a substantial 17%...
Glassbox, a leading provider of digital experience intelligence for web and mobile applications, announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate...
SCUBA Analytics, a trailblazer in the field of high-frequency data collaboration decision intelligence, is thrilled to announce the appointment of Marc Ryan as its Chief Product Officer. Marc is a seasoned expert with media and measurement expertise who most recently served as the Chief Data Officer at Kantar.
"We are thrilled to...
