Tuesday, May 13, 2025

Marketing and Analytics

Botmaker
Christian Martinez Joins as US Country Director to Drive Growth and Innovation in AI and WhatsApp Conversational Solutions for Business Botmaker, the leading chatbot platform with generative AI, announced the addition of Christian Martinez to its management team. As National and Commercial Director in the US, Martinez brings extensive technology, sales and distribution experience to...
Infosys
Infosys, a global leader in next-generation digital services and consulting, announced the launch of Infosys Aster™ – a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time...
Razorfish
Marketing transformation leader Razorfish, a Publicis Groupe agency, announced the launch of R-Index, a proprietary data solution. In collaboration with Google Cloud, R-Index is built for the future of measurement and on the foundation of adaptable, predictive algorithms, helping to score both brand performance and consumer sentiment across the comprehensive...
Reltio
The latest release of the Reltio Connected Data Platform expands GenAI capabilities, adds Product and Supplier velocity packs, enhances audience-segmentation capabilities Reltio, a leader in data unification and management solutions, announced the latest release of the Reltio Connected Data Platform, which further empowers data leaders by enhancing its AI-powered platform...
Intero Digital
Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) - a proprietary advancement in Generative Engine Optimization (GEO). This state-of-the-art service is designed to optimize websites for top placement and positioning and to enhance performance in both...
SAS
SAS, a global leader in data and AI, is adding new generative AI (GenAI) capabilities to its MarTech solution SAS Customer Intelligence 360. In a new integration with Amazon Bedrock from Amazon Web Services (AWS), these capabilities help organizations transform data into business insights that enhance business operations to elevate the customer experience. New...
Higher Logic
AI Assistant, AI Suggested Tags, and Bulk Upload with AI mark a new era in AI-powered member and customer engagement Higher Logic, the leading online community platform provider, announced the launch of three new AI-enabled tools. These features, AI Assistant, AI Suggested Tags, and Bulk Upload with AI, currently in...
Exchange Solutions
Exchange Solutions, a leading provider of personalized loyalty solutions, proudly announces the launch of groundbreaking Generative AI features integrated into its loyalty platform. This innovative advancement, now available for use within the SaaS console, marks a significant milestone in enhancing marketer efficiency and effectiveness in loyalty program management. The newly...
Fairgen
Fairgen, the company generating accurate AI responses to surveys, has raised $8 million to date in Seed funding, led by Maverick Ventures Israel, with participation from Tal Ventures, IGNIA and Creator Fund to move consumer insights into the AI era. The company is launching FairBoost, its flagship solution that doubles the...
Graphite
The technology, which has powered winning SEO strategies for hyper-growth agency clients for years, is now available to any organization as a self-service SaaS offering  Graphite, the AI-enabled SEO agency co-founded by Ethan Smith and Marcos Ciarrocchi, unveiled a first-of-its-kind topical SEO platform, powered by AI, called the Graphite Platform. For years, hyper-growth...