Tuesday, May 13, 2025

Marketing and Analytics

BrandWell
BrandWell, a leading innovator in integrated brand growth solutions, is thrilled to announce its acquisition of Content Hacker, combining two industry powerhouses to deliver unparalleled content strategy, creation, and optimization services under a unified platform. In January 2023, Content Hacker founder Julia McCoy joined BrandWell as VP for Marketing, bringing with her a...
Alembic
Kennedy will lead marketing to drive awareness of the Alembic brand and product to support sales and customer acquisition Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Gregory Kennedy as vice president of marketing. Kennedy will lead marketing to drive awareness of the Alembic brand...
Ushur
Ushur, a leader in AI-powered Customer Experience Automation (CXA), announced the general availability of its new UshurX solution designed to streamline tasks and time-intensive micro-engagements along the clinical trials journey. Life sciences and biopharma organizations can now enhance recruitment, enrollment and retention while reducing clinical staff workload through a...
PHD
Generative Publishing Platform Connects Human and Artificial Intelligence to Enable Experimentation, Acceleration and Elevation of AI as a Fundamental Element of Marketing Functions and Solutions Omnicom Media Group agency PHD Worldwide has launched Ascension, a publishing platform offering a comprehensive and ongoing exploration of the impact of Generative AI on the...
Qwary
Qwary continues to revolutionize customer feedback collection with the latest updates to its innovative platform, Converse AI. These new features aim to enhance user engagement and provide deeper, more meaningful insights for businesses. The latest update introduces adaptive conversation capabilities, allowing Converse AI to learn from ongoing interactions and dynamically...
Immersive Experiences
As a business owner or a C-suite leader, are you seeking opportunities to take your customer experience (CX) game to the next level? Offering immersive experiences to clients will allow businesses to teleport customers to a whole new world of immense possibilities. The future of CX is going to...
Gainsight
Acquisition provides AI-generated insights from customer interactions across every channel, delivering instant value for revenue Gainsight, the world’s leading Customer Success platform, announced that it has signed a definitive agreement to acquire Staircase AI, a privately held company based in Los Angeles, CA and Tel Aviv, Israel. With this acquisition,...
Zeta
Highest possible scores received in 13 of 22 criteria, including Vision, Artificial Intelligence, Personalization, Legacy Tech Integration, and Roadmap Zeta Global, the AI-Powered Marketing Cloud, proudly announces that the Zeta Marketing Platform (ZMP) has been recognized as a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The...
EVERSANA
EVERSANA, a leading provider of global commercial services to the life sciences industry, introduced TEDAVI, the pharmaceutical and life science industry’s premier content transformation hub built to streamline content production, enable personalization at scale and accelerate time-to-market for brand assets while ensuring compliance. Developed by the company’s world-class global agency...
Forum3
On July 30, 2024, Forum3 launched Spok, the world's first AI Marketer, designed to provide upfront insights and strategies for effective marketing campaigns. Spok represents a significant advancement for marketers, combining the skills of a researcher, data scientist, strategist, and planner into a single AI-powered platform. This tool delivers...