Friday, January 31, 2025

Marketing and Analytics

Rival Technologies
Dedicated Lab works with leading brands to develop AI and future tech use cases that will drive agile, impactful research Rival Technologies, the world leader in insight communities and conversational research,  announced the launch of Rival Labs. As a new division, the Lab will drive innovation through rapid experimentation on the...
Captions
Captions, the leading generative video creation and editing platform, announced it has raised $60 million in Series C funding led by Index Ventures, bringing the total capital raised to $100 million for a valuation of $500 million. Returning investors include Kleiner Perkins, Andreessen Horowitz, and Sequoia Capital, while new...
Pia
Pia, the ultimate ai-led automation platform for MSPs, empowering them with improved efficiency, faster ticket management, and elevated customer service, is excited to announce Molly Lindsay as its new vice president of marketing. Based in Tampa, Florida, Lindsay will join the team on July 8, 2024, and oversee Pia's marketing efforts. With nearly 15 years...
Innominds
Innominds, a differentiated Digital and Product Engineering services company, is excited to announce a strategic partnership with Minerva CQ, a pioneering company that provides an AI copilot that makes contact center agents faster and calls shorter. This collaboration will provide enterprises with a one stop shop for AI solutions (strategy, technology,...
Zeta
The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy Zeta Global, the AI-Powered Marketing Cloud, launched the Zeta Economic Index (ZEI), a next-generation indicator of the state of the US economy. Utilizing...
Demandbase
Demandbase, the leader in AI-driven account-based go-to-market (GTM), announced it has launched a new integration that is the first in a series of product development plans with Gong, the leader in revenue intelligence. The integration aims to improve the user experience for Demandbase and Gong customers by enabling sellers...
International Data Group
International Data Group (IDG), the leading market intelligence and data company, announced the appointment of seasoned marketing executive Michelle Boockoff-Bajdek as Chief Marketing Officer (CMO). Boockoff-Bajdek will join the IDG Executive Leadership Team, reporting directly to Genevieve Juillard, Chief Executive Officer of IDG. Boockoff-Bajdek joins IDG from Skillsoft, where she...
Aprimo
Aprimo, the leader in Digital Asset Management (DAM) and Content Operations, announced the acquisition of Personify XP, a leading content personalization and real-time analytics platform. The addition of Personify XP empowers brands to leverage visitor insights and brand-approved assets directly from the DAM to create personalized digital experiences that increase...
Botmaker
Christian Martinez Joins as US Country Director to Drive Growth and Innovation in AI and WhatsApp Conversational Solutions for Business Botmaker, the leading chatbot platform with generative AI, announced the addition of Christian Martinez to its management team. As National and Commercial Director in the US, Martinez brings extensive technology, sales and distribution experience to...
Infosys
Infosys, a global leader in next-generation digital services and consulting, announced the launch of Infosys Aster™ – a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time...