Contify, a pioneer in AI-native Market and Competitive Intelligence (M&CI) solutions, has announced the launch of Athena, its proprietary Agentic AI insights engine designed to redefine how enterprises access market and competitor intelligence. By eliminating tedious manual research and providing verified, decision-ready insights with enterprise-grade precision, Athena empowers businesses to make faster, more confident strategic decisions and stay ahead in an increasingly dynamic landscape.
While traditional AI tools such as ChatGPT, Gemini, and Perplexity often suffer from hallucinations, unreliable web sources, and fabricated citations—making them unsuitable for mission-critical business use—Athena stands apart. Purpose-built with robust data integrity protocols and stringent AI guardrails, Athena continuously processes and interprets unstructured updates from millions of trusted external and internal sources. Using a proprietary Knowledge Graph, Athena contextualizes and connects this information to generate insights that organizations can rely on.
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“With AI accelerating the pace of change, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify. “Intelligence professionals are often stretched thin, grappling with overwhelming data, frequent stakeholder requests, and generic AI assistant limitations. Athena transforms this by automating grunt work and providing rich, verified insights. It frees them to focus on strategic priorities and become trusted advisors their organizations rely on.”
The introduction of Athena reflects Contify’s steadfast commitment to delivering high-quality, trustworthy intelligence. For more than 15 years, Contify has earned its reputation for producing some of the industry’s cleanest, most reliable M&CI data. Today, over half of the company’s workforce—including seasoned data engineers and analysts—are dedicated to powering and refining its robust data engine. This comprehensive system tracks intelligence on more than 700,000 companies across 100+ industries and countless business topics. The result: organizations receive only the most accurate and actionable insights, ensuring every decision is backed by information they can trust.
