Monday, May 20, 2024

Marketing and Analytics

BrightEdge
BrightEdge, the global leader in organic search, content and digital marketing automation, released new data that highlights how significantly Google’s AI-enabled Search Generative Experience (SGE)—launching soon—will impact companies and their bottom line. According to the data, an estimated 84% of queries on Google Search will be boosted by generative AI. The...
Viant Technology
Viant Technology Inc., the leading people-based advertising technology company, announced a new integration with PurpleLab™, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US, to create an unparalleled measurement solution for healthcare marketers. With the healthcare industry constituting a substantial 17%...
Glassbox
Glassbox, a leading provider of digital experience intelligence for web and mobile applications, announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate...
SCUBA Analytics
SCUBA Analytics, a trailblazer in the field of high-frequency data collaboration decision intelligence, is thrilled to announce the appointment of Marc Ryan as its Chief Product Officer. Marc is a seasoned expert with media and measurement expertise who most recently served as the Chief Data Officer at Kantar. "We are thrilled to...
Reputation
Reputation, the global leader in reputation performance management, announced the appointment of Shantanu Sarkar as Chief Technology Officer, effective immediately. Shantanu Sarkar has led product and engineering teams at public and private organizations through critical phases of business transformation and revenue growth. He was previously Vice President and Managing Director of Cockpit Software...
Near Intelligence
Near Intelligence, Inc., a Data Intelligence Platform that provides insights on people and places, announced that it has appointed Dan Putler as its Chief Data Scientist. With an illustrious career marked by expertise in predictive analytics, machine learning, optimization, and geographic information systems, Putler brings a wealth of experience...
FICO
FICO patents demonstrate innovation in decisioning, responsible AI and the operationalization of analytics to enable better customer experiences FICO remains at the forefront of industry-innovation in decision-making, machine learning, and AI-related technology advancements. FICO’s current patent portfolio consists of 223 US and foreign active patents, with an additional 73...
DevriX
DevriX, a leading WordPress development company, announced the launch of its innovative Experimentation-as-a-Service (EaaS) platform, designed to help growing global businesses know exactly where to look for arbitrage opportunities by integrating process automation, comprehensive documentation systems, streamlined management operations, advanced MarTech and marketing operations for peak operational performance. With a focus...
Verint
Verint Open Platform including Conversational AI and Containment Bots Elevates Customer Experiences, Increases Employee Productivity and Reduces Costs Through Scalability, Real World Success and Vision for LLMs and Generative AI Verint, The Customer Engagement Company™, announced that its Intelligent Virtual Assistant (IVA)™ solution has received top scores and is positioned...
Salesforce
ADP and Salesforce will pioneer the future of human capital management for ADP’s more than 1 million clients with AI, data, and CRM Salesforce, the #1 AI CRM, and ADP, a leading global technology company providing human capital management (HCM) solutions, announced the expansion of their work together to reimagine ADP’s...