Marketing and Analytics

Kasada Launches AI Agent Trust for Secure Agentic Commerce

Kasada announced the launch of AI Agent Trust, designed to help brands securely manage the growing volume of AI agents and automated traffic interacting...

Marketing and Analytics

Ahrefs Debuts Custom AI Prompt Tracking for Brand Visibility

Ahrefs, a leading marketing platform, announced custom AI prompt tracking in Brand Radar, a new way for teams to monitor how their brand appears...

Marketing and Analytics

Structured Names Stacey Epstein as CEO to Drive AI Growth

Epstein to Lead Enterprise Expansion and Global Rollout of AI-Native Platform Built to Drive Partner Engagement, Personalization, and ROI at Scale Structured, the enterprise leader...

Marketing and Analytics

Zeta Global and OpenAI Join Forces to Advance Answer-Driven Marketing with Athena by Zeta

At CES 2026, Zeta Global announced a landmark collaboration with OpenAI to supercharge Athena by Zeta™. The partnership moves AI from the "sidebar" of...

Marketing and Analytics

Gradial Secures $35M to Transform Enterprise Marketing with AI

Gradial, the enterprise software company defining agentic marketing operations, announced it has raised $35 million in Series B funding led by VMG Partners, with...

The AI Playbook for Marketing Automation 2.0

Marketing used to be simple. You set up a rule, built a sequence, and hoped for the best. Emails went out in batches. Ads...

Marketing and Analytics

OneMagnify Names Ravi Karumuru as President

Former Wipro executive joins to expand company's data-driven marketing and AI-powered technology capabilities globally OneMagnify, a global leader in advanced analytics, customer insights, and AI-powered...

Marketing and Analytics

Omnisend and Triple Whale Join Forces to Offer Unified Marketing Insights for Ecommerce Brands

The partnership between Omnisend, the email and SMS marketing platform, and Triple Whale, the AI-powered intelligence platform for consumer brands, integrates Omnisend's email and...

Marketing and Analytics

Previsible Acquires Improove US to Build Advanced AI SEO Firm

Previsible, the AI discovery agency helping enterprise marketing teams turn visibility into growth, announced its acquisition of Improove US, a global SEO firm founded...

Marketing and Analytics

Karbon Names Brooke Brockman as CMO to Drive Global Brand and AI

Veteran SaaS marketing leader joins Karbon to accelerate global expansion, strengthen customer advocacy, and advance the company’s leadership in AI-powered practice management Karbon, the global...