Marketing and Analytics

Elixirr Acquires Management Consultancy Insigniam

Purchase is latest step toward Elixirr's ambition to be the fastest growing U.S. challenger consultancy in 2024 Elixirr, the established, global award-winning challenger consultancy, announced...

Marketing and Analytics

HubSpot Completes Acquisition of B2B Intelligence Leader Clearbit

HubSpot, Inc., the customer platform for scaling businesses, announces that it has successfully finalized its acquisition of Clearbit, a top B2B data provider. Clearbit...

Marketing and Analytics

Jasper Launches Partnership Program for Marketing Agencies Transforming Their Services in an Age of AI

The new program is purpose-built to incorporate AI functionality into marketing workflows, removing the barrier to experimentation and disrupting the traditional hours-based model with...

Marketing and Analytics

FunnL (a movingDneedle Pvt Ltd Company) Announces Appointment of Shashi Vadana Reddy as Global Head of Marketing

FunnL (a movingDneedle Pvt Ltd Company), a leading provider of B2B sales outsourcing and lead generation and engagement SaaS tools, announced the appointment of Ms Shashi...

Marketing and Analytics

Amperity Achieves the New AWS Advertising and Marketing Technology Competency

Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing...

Marketing and Analytics

HUMAN Achieves the New AWS Advertising and Marketing Technology Competency

HUMAN Defense Platform ensures ad inventory offers complete fraud protection on AWS from start to finish reaching real humans across all media channels HUMAN Security, Inc.,...

AI in Marketing: Are Machines Outsmarting Your Competition?

Life's all about change, right? Well, marketing's no exception. AI marketing, thanks to cool tools like ChatGPT, is shaking things up big time. It's...

Generative AI

EVERSANA to Use Adobe Firefly for Enterprise in Creative Development & Modular Content Production for Life Sciences Marketing

Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial...

Marketing and Analytics

CivicScience Solves Generative AI Trust Issue With Newest Consumer Insights Product

CivicScience, the leader in real-time consumer insights, announced the release of a generative AI analytics assistant that uniquely solves trust issues surrounding this rapidly...

Marketing and Analytics

Google Cloud Launches New Vertex AI Search Capabilities for Media and Entertainment Companies

Vertex AI Search for media's recommendations capabilities are now generally available, helping to improve audience experiences Google Cloud announced new Vertex AI Search capabilities that are...